Stage - PR & Social Influence Trainee (F/H)

Il y a 2 mois

Annecy, France Salomon Temps plein

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its Play-Minded Program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.
- Amer Sports est le leader mondial des équipementiers du sport avec les marques Salomon, Arc’teryx, Peak Performance, Atomic et Wilson._
- Salomon SAS, « The Mountain Sport Company », est née en 1947 au cœur des Alpes et berceau de l’alpinisme moderne. Grâce à la passion du sport et un design innovant, Salomon a créé une vaste gamme de nouveaux concepts révolutionnaires en fixations, chaussures, skis et vêtements pour le ski alpin et nordique et a pu apporter des solutions innovantes dans le footwear, et les équipements pour le snowboard, la compétition, l’alpinisme, la randonnée, le trail running and bien d’autres sports._
- Au travers de cette orientation vers la performance, Salomon innove et excelle sur les sports de montagne, en convertissant de nouvelles idées en produits et en repoussant les limites du possible. L’engagement, la culture et l’héritage de Salomon sont tous liés par un simple concept : chaque salarié peut faire de Salomon la marque de montagne de référence. _
- Le siège de Salomon est basé à Annecy (74), France._

**Job Description**:
Within the Social Media & Influence team, you will manage the following missions:
**1. Responsibilities associated with the Public Relations (PR)/Communications team**:

- Assist in weekly, monthly and yearly **press monitoring**, using online tool to track/measure earned media KPIs across product and brand activations (what is successful)
- Supporting **external media relations** efforts by organizing media visits at Salomon’s Annecy Design Center (ADC), and potentially sporting events as well as arranging schedule for journalist visits
- Assist in PR-related projects such as **researching new media outlets** for the brand to engage with
- ** Send product samples** to journalists

**2. You’ll also be assisting the Social Influence Marketing Specialist by**:

- Running reports to assess the performance of our social influence strategy
- Identifying new profiles to represent the brand globally
- Assisting in the management, support and guidance of the brand’s global Social Influencers
- Executing the product seeding process

In parallel, the intern will collaborate to the project entrusted by the company (events organization and project management).
- _____________
- Au sein de l'équipe Social Media & Influence, vous serez amené(e) à gérer les missions suivantes : _

**_1. Missions associées à l'équipe Relations Publiques (RP)/Communication :_**_ _
- _Contribuer à la_**_ veille hebdomadaire, mensuelle et annuelle de la presse_**_, en utilisant un outil en ligne pour suivre/mesurer les KPIs des médias gagnés (Earned) à travers les produits et les activations de la marque (ce qui est réussi) _
- _Soutenir les efforts de _**_relations avec les médias externes en organisant des visites de médias_**_ au Centre de Design d'Annecy (ADC) de Salomon, et potentiellement des événements sportifs, ainsi que l'organisation du calendrier des visites des journalistes _
- _Participer à des projets liés aux _**_relations publiques_**_ tels que la recherche de nouveaux médias avec lesquels la marque pourrait s'engager _
- _Envoyer des _**_échantillons de produits _**_aux journalistes_

**_
2. Vous aiderez également le spécialiste du marketing d'influence sociale en :_**_ _
- _Exécutant des rapports pour évaluer la _**_performance de notre stratégie d'influence sociale_**_ _
- **_Identifiant de nouveaux profils_**_ pour représenter la marque à l'échelle mondiale _
- _Aidant à la gestion, au soutien et à l'orientation des_**_ influenceurs sociaux mondiaux _**_de la marque _
- _Exécutant le processus d'ensemencement des produits _
- En parallèle, le ou la stagiaire col

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