Brand Manager
Il y a 3 mois
For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.
As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.
Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.
It's a colorful world - make your mark by joining the BIC team today.
BIC marketers strengthen our world-renowned portfolio of brands and continue to drive strong results by developing strategic marketing plans, leveraging innovative advertising and building toolkits to launch game-changing innovation. As a member of the European team, you will have the ability to work with our global portfolio of products that millions of consumers enjoy each day, developing marketing growth strategies to meet the objectives of the company and identifying specific tactics to build on consumer and customer insights.
Within the EU Marketing Department and reporting to the Senior Marketing Manager of the category, the role is largely focused on leading the development of the recently acquired Djeep brand across the Region - in particular, finalizing and implementing the new positioning and full mix in Europe incl. communication and promotion initiatives, POS & packaging development, toolkits and decors production coordination.
Your key responsibilities will be:
- Support & champion the growth of Djeep across Europe to deliver yearly budget volume and value targets, in particular via the deployment of the new Brand positioning.
- Build and coordinate Djeep communication plans and campaigns with Digital COE.
- Development, implementation, and management of the full activation plans for Djeep in line with European guidelines and in collaboration with Group Lighters and local European country marketing teams.
- Development of key sales materials for Europe; in particular, annual product catalogue, display material, POS and trade presenters.
- Coordination of the annual INI process for new Djeep décor designs & packaging formats
- Coordination of annual Europe promotional and partnership initiatives like the development of the annual series of lighter decors
- Work closely with external suppliers to develop all aspects of the annual toolkit to support countries with their promotion and communication objectives.
- Strong daily collaboration with internal team members to manage stock availability, NPD forecast, POS forecast, procurement, packaging and budget management
- Liaise with, support, motivate and inspire the local country marketing teams to deliver Europe and local objectives.
- Encourage local teams to share best practice and then communicate with key stakeholders across Europe.
- Remain up to date with market trends and conditions across Europe to proactively identify challenges and opportunities against objectives.
- Management of the Europe Djeep Marketing Budget, including the management of invoice approval, purchase order creation, expense tracking and communication with the Finance team
**Qualifications/skills**:
- Post-graduate Degree in Marketing or Business Administration
- Minimum **5 years of experience** in Marketing positions in FMCG companies, with ideally both a local experience and exposure to more than one country
- Knowledge of sell out databases (i.e. Nielsen, IRI,)
- **Excellent level of English** both spoken and written - another EU language will be a plus but not mandatory
- Strong MS Office skills - **PowerPoint**, Excel, Word
- P&L management / Financial acumen
- Exceptional **cross-functional project **and product management expertise
- Excellent interpersonal, **communication** and influencing skills
- Strong **problem-solving skills** and critical thinking
- Analytical and strategic thinking and marketing plan development
- Action-oriented
- Trend-hunting mindset
LI-Hybrid
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
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