Clinical Education Specialist
Il y a 7 mois
Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.
- We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
- We are the leader in science-based technology which elevates the standard of care for consumers.
- We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
- We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
- We put our people first and believe personal development drives business development.
- We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.
At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.
As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.
Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.
ROLE PURPOSE
The purpose of this role is to ensure Cynosure customers receive world-class clinical training and support to empower them to provide safe and effective laser and energy-based aesthetic treatments to patients with Cynosure devices, maintaining Cynosure’s reputation as the market leader and industry pioneer while remaining bottom-line focused.
The incumbent may be asked to perform other activities in addition to the below mentioned responsibilities as reasonably required by business needs.
Territory
- The role encompasses France, Belgium, and Switzerland, with occasional travel to the rest of the EMEA region.
Strategic Role Responsibilities
- Empower customers to be confident and competent in their understanding of Cynosure technologies and their ability to deliver safe and effective treatments to their patients.
- Build relationships with key opinion leaders to improve own knowledge of treatment techniques, combinations, and approaches to aesthetic medicine.
- Elevate support for distribution partners to ensure Cynosure’s world-class clinical training is the standard in indirect markets.
- Stay abreast of new publications, product launches, and current guidelines within the industry to maintain Cynosure’s reputation as the market leader.
- Familiarize self with competitive landscape to enable confident and informed discussions with customers.
Operational Role Responsibilities
- Deliver theoretical and practical training on Cynosure products and supporting information related to aesthetic medicine.
- Schedule regular follow-up with customers to ensure they are utilizing the device to its full potential, while identifying opportunities to upsell.
- Communicate protocol and guidance updates to customers.
- Train clinic administrative/front-of-house staff to successfully promote treatments and upsell.
- Support distribution partners to be confident and competent in delivering clinical training to their customers.
- Keep distribution partners up-to-date with clinical updates and training to support their revenue goals.
- Facilitate clinic open days and promotional events to drive brand awareness.
- Assist sales colleagues with product demos, using clinical knowledge to influence opinion with a view to closing deals.
- Prepare weekly visit summaries identifying customers’ further learning needs and opportunities for new leads.
- Attend and provide clinical support at national and international events and conferences.
- Support marketing team with current initiatives, including influencer treatments and leading promotional events.
- Support marketing team to ensure material is aligned with approved clinical guidelines.
- Create and measure KPIs on customer success.
- Complete work orders on Salesforce following clinical training and demos.
- Use technology to achieve organizational goals.
- Sets and monitors high standards for quality, leads met
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