Snowboard Marketing Manager W/m

Il y a 2 mois

Annecy, France Salomon Temps plein

Company Description

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its Play-Minded Program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.
- Amer Sports est le leader mondial des équipementiers du sport avec les marques Salomon, Arc’teryx, Peak Performance, Atomic et Wilson._
- Salomon SAS, « The Mountain Sport Company », est née en 1947 au cœur des Alpes et berceau de l’alpinisme moderne. Grâce à la passion du sport et un design innovant, Salomon a créé une vaste gamme de nouveaux concepts révolutionnaires en fixations, chaussures, skis et vêtements pour le ski alpin et nordique et a pu apporter des solutions innovantes dans le footwear, et les équipements pour le snowboard, la compétition, l’alpinisme, la randonnée, le trail running and bien d’autres sports._
- Au travers de cette orientation vers la performance, Salomon innove et excelle sur les sports de montagne, en convertissant de nouvelles idées en produits et en repoussant les limites du possible. L’engagement, la culture et l’héritage de Salomon sont tous liés par un simple concept : chaque salarié peut faire de Salomon la marque de montagne de référence. Salomon s’engage de manière responsable pour l’outdoor au travers de son programme de développement durable. La diversité est l'une des cinq valeurs de Salomon, c'est pourquoi nous nous engageons à créer un environnement accessible à tous._
- Le siège de Salomon est basé à Annecy (74), France._

**Job Description**:
Are you recognized as an expert in Marketing and Communication?

Are you able to set guidelines and define a marketing strategy?

Are you passionate about winter sports, especially snowboarding?

Have you ever held a team management role?

Then join our Winter Sports Marketing team as a **Snowboard Marketing Manager W/M **

In line with the Snowsports strategies, the Brand positioning, the Brand Creative Frame, and in close cooperation with the Sport and Product marketing team you will need to define & steer the marketing strategy for Active Protective,in order to reinforce the Brand visibility and credibility toward our customers, consumers and communities.

**Your main activities**:

- ** Collaborate to the where to play positioning definition**
- Cascade positioning in the marketing perimeter
- ** Collaborate to the I2C concept process**
- Define Marketing touchpoints activation plan through the concept process
- ** Decline seasonal marketing activation plan per sport**
- Build seasonal marketing plan (KBDs, actions, KPIs, Targets)
- Define where to invest, activation priorities and associated budget
- Align with Commercial and Sales & Marketing org. on the activation planning
- ** Lead the Influence Marketing strategy**
- Leverage Ski / SNB Sports & Influence Marketing to promote AP (athletes contract, Social media editorial content)
- Align influencers pool vs AP global vision (influencers vs athletes)
- ** Drive consistency & relevancy of the seasonal content**
- Define omnichannel yearly/seasonal calendar and priorities - Active Protective
- Define initiatives’ objective aligned with sport strategy and marketing strategy
- Manage interface with Creative Agency (from brief to follow-up) ensuring clarity, sufficiency and equity-fit of consumer-facing campaign
- Oversees the creation of campaign, content and toolboxes
- Ensure creative consistency of marketing package across touchpoints and channels
- Tune initiatives/programs to region-specific requirements (when needed)
- ** Snowsports Play Minded Program concepts**:

- Define objective of each concept in accordance to the overall Play Minded Program strategy and the sport glidepath
- Manage interface with Creative Agency (from brief to follow-up), ensuring clarity, sufficiency and equity-fit of consumer-facing campaigns

**Deliver and orchestrate the seasonal programs and toolbox**
- ** Trade**
- Ensure the basics (showrooms, workbook, etc)
- Contribute to sales events (SSL, local sales meetings, launch events)
- Coordinate S

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