Field Marketing Manager
Il y a 7 mois
Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy's, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.
Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.
**Your impact**:
We are seeking a highly motivated, proactive and energetic Field Marketing Manager to support our industries and full product suite to develop and execute Field Marketing programs and tradeshows to generate quality pipeline. This person will collaborate closely with the regional sales leader, sales and BDR teams, as well as the extended marketing team to ensure successful programs building, rollout and follow up.
**Your Role**:
What you'll do at Mirakl:
- Design the marketing plan for your region in alignment with Corporate and EMEA GTM strategy and objectives
- Adapt the EMEA marketing strategy to your local specifics and build strategic territory plans with the regional sales priorities and targets.
- Plan and execute field marketing events/tradeshows.
- Work with industry experts and influencers in the region to educate them on the platform economy and to leverage their network at Mirakl events.
- Localize or create relevant marketing assets for the region (reports, brochures, web pages, branding assets ),
- Work closely with the Customer Marketing Manager as a local contact point to support regional activities.
- Ensure proper handover of Marketing Qualified Leads (MQLs) generated in the region to the Business Development Representatives.
- In charge of the reporting for all regional marketing activities
**Requirements**:
- Bachelor's Degree in marketing, communications, or related field
- 5+ years of relevant work experience in field marketing and/or corporate events, preferably in a high tech environment
- Demonstrated ability to organize, prioritize, and multitask under tight deadlines
- Strong communication skills (interpersonal, written and verbal)
- Familiarity of working closely with differents teams on overall strategy, goals and follow-up motions for field marketing initiatives
- Familiarity with a range of mar-tech tools (Our stack includes Hubspot, Salesforce, Salesloft, Sendoso,6Sense)
- Fluent in English and French - Spanish is a plus
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