Programmatic Associate Director

il y a 7 jours

Paris, France Essence Temps plein

**About Essence**:
**About the team**

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

**About the role**

The Programmatic Associate Director is responsible for the coordination and delivery of programmatic campaigns across their account(s) and operates as the main specialist point of contact for our clients. They will make use of platform knowledge and account management practices to ensure effective management of projects to brief, schedule and budget. They will also work closely with their account lead, and the head of programmatic, to deliver world class programmatic programmes which exceed our client’s expectations.

**Some of the things we’d like you to do**
- Responsible for effective running of designated account campaigns and weaving these into the overall cross-channel campaign strategy
- Ultimate accountability for adherence to controls and best practices across all channels in the immediate account team (with particular focus in paid search), and help to manage regional development of search best practice
- Escalating any potential conflicts between best practice and what is best for their programs
- Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal & external for their account(s)
- Share and maintain in-depth knowledge of all search platforms and bid management platforms, operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
- Oversee development of your clients’ testing plans to organise both tactical, and mid
- term campaign actions and goals
- Gain a more strategic understanding of the client’s business and KPIs, and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity
- Contribute to the wider regional paid search strategy & goals, provide strategic insight to individual campaign wrap-ups

**A bit about yourself**: Required**
- 4-6 years digital agency-side working with hands-on experience of Programmatic in particular DV360 & Google Ads (GDN, UAC & TrueView)
- Good proficiency in line management; with experience of managing a team, with demonstrable skills in guiding the development of direct reports
- Highly developed interpersonal, team building and relationship management skills
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
- High attention to detail, and good organisational skills, with an understanding of optimisation levers & testing approaches across programmatic platforms
- A passion for everything digital, with an active interest and understanding of online advertising industry trends
- Experience with running multi million dollar campaigns across EMEA

**Desirable**
- Experience in the B2B (SMB) vertical
- Experience with planning and running large-scale DSP and PMP programmes, across platforms such as DV360,
- DV360 certification
- Experience with Google Analytics
- French & English proficiency

**What you can expect from Essence**:
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.

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