Global Strategic Media Planner
Il y a 2 mois
The Global Strategic Media Planner will be a key part of the transformational digital marketing journey, with the aim to further fuel Royal Canin’s year-on-year growth by even more robustly serving cats and dogs via their owners and prescribers. She/he will work in close collaboration with our international agencies, markets, regions, and other global teams.
**What are we looking for?**:
- Master degree in business schools or equivalent digital education
- English: fluent mandatory
- 5 years minimum experience with significant exposure to digital media or brand communication
- A significant experience in media strategy planning and buying. Ideally 2 years minimum.
- Digital marketing experience
- An experience in digital transformation or prescription models is welcome
- Passion for cats and dogs would be ideal
**What will be your key responsibilities?**:
The Global media strategist will support the Head of Content and Media strategy to determine media strategy.
She/he will be responsible to define, with the Head of Content and Media strategy and Mediacom, Royal Canin Channel Distribution Framework: channels audiences’ recommendation
**Addressable & Biddable Media strategy**:
- Define addressable media and addressable content strategy in close collaboration with the Brand Com, POX, Data and CDP teams and the media agency
- Propel Brand voices model into audience planning and building
- Audience planning: define with the media agency core source of growth audiences, and sub segments and moments which have scale
- Translate core audience frameworks into messaging frameworks and addressable content solutions with agency partners
- Develop addressable operating model to deliver Personalisation at scale efficiently
- Audience building: support the creation of a sophisticated approach to cookie-less audiences, future proofing our approach to audience planning
- Measurement: work closely with POX measurement team to define a dynamic approach to creative and media KPI optimisation
- Help to bridge the gaps across functions within RC/Mars e.g. commerce, shopper, brand etc and thinking ‘One Biddable’ solution across the journey.
**Addressable Content strategy and development**
- Support addressable content creation in collaboration with the Brand Com, D2C and B2B VCM
- Identify activation slots in relationship with SPT/VET/PRO VCMs operating plans
**Media B2B Strategy (Paid, Earned and Owned)**
- Identify the media prescribers’ journey in close collaboration with Global Brand Com, Global Pro and Vet VCMs
- Define the online media acquisition strategy (Paid, Influencers/KOL) and roadmap for the B2B media model aligned with the Brand voices model
- Support Brand Communication team in scaling Events through media strategy
- Define global tracking dashboard, KPI and targets
- Determine the testing approach and scale the learnings - Guide local media implementation through playbook
- Define media investment recommendation with Tiering approach in close collaboration with Advocacy VCM and Regional Stakeholders
**Earned Media B2C Strategy**
- Continuously review Royal Canin Earned media strategy: social platforms and influencers (part of channel distribution framework) with Head of Content and Media Strategy
- Successfully guide Earned media strategy
- Governance approach -global (with Corporate Affairs, Content Team and Brand Com Team) and regional teams
- Follow-through (KPI performance metrics, follow-through evaluation of earned media)
**Test & Learn strategy**
- Co-owned the Test & Learn Agenda with the Global media traffic manager:
- Define strategic test priorities with Mediacom
- Define with the regions pilot markets
**What can you expect from Mars?**:
- At Mars, we believe in a relationship of mutual trust, dignity and respect between our company and Associates that is more meaningful than the standard employer/employee relationship.
- As Associates, we can expect to be respected, supported and valued as individuals, to be treated fairly and equitably.
- You will work in a multicultural environment (more than 40 nationalities) and where your dog will be welcomed by more than 100 other Associates’ dogs at the office
- You will work in a unique campus, which gathers more than 800 Associates working for: the international HQ, the French subsidiary, two laboratories, a kennel and a cattery with more than 200 cats & dogs, and finally the most important factory of the Royal Canin group
- A unique and ideal work environment to become the leader in health through nutrition for cats and dogs
- You will evolve in the heart of an innovative production plant that will challenge you, on a daily basis
LI-VL1
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