Trade Marketing Specialist France- Cdd-

Il y a 2 mois

Courbevoie, France Goodyear Temps plein

Location: FR - La DEFENSE
Goodyear Talent Acquisition Representative: Adeline Dassot

This is a temporary position (9 month maternity cover)

**Main Responsibilities**:

- Customer portfolio performance analysis:

- Customer annual performance analysis (customer audit)
- Customer annual assortment and activation recommendation
- Customer annual assortment targets performance tracking
- Customer sales activation management:

- Annual loyalty plan definition, development and tracking (sell in/through incentives not related to pricing)
- Annual promotional plan definition, development and tracking (sell out promotions management)
- Annual customer merchandise/assets need definition, delivery management and tracking
- Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
- Customer relationship support:

- Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc...)
- Customer presentations on assortment and activation plans reco.
- 'Sell in' Sales team support:

- Localization and delivery of sales activation calendar (pitch decks)
- Supports sales enablement team on educational content cascade

**Main interactions**:

- Works on a daily basis with **Area sales managers and teams **to guide and support on customer sell in and sell out optimization via assortment and trade marketing activations. Is in **direct contact with customers** on those topics
- Works with **central trade marketing team (customer perf analysis mgr) **on performance analysis and assortment recommendation
- Works with **Central trade marketing team (customer sales activation manager) **to brief on sell in/out activation needs
- Works with **central trade marketing team ( sales content manager) **to input on and localize Actionable and Educational content of the sales activation calendar
- Works with **sales enablement team **on educational content delivery to sales teams
- Works with **revenue management team **to identify business opportunities based on customer performance, define and propose mitigation activities needed and related budget

**Education & background**

University graduate with marketing or commercial major

At least 5-8 years of experience in Marketing and commercial roles

**Skills & Knowledge**
- Strategic influencing
- Holistic business acumen
- Strong Analytical skills
- Customer sensitivity and knowledge
- Ability to work with cross functional teams
- Project management
- Fluent English

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