Global PR
il y a 3 semaines
As a Global PR & Influence Director, you will help Polène shine internationally by developing ambitious, high-impact communications strategies.
You will be responsible for ensuring the quality of the brand's visibility. You will play a key role in conveying the brand's DNA to the press, VIPs and influencers.
This position requires in-depth knowledge of the luxury and fashion sectors, and an excellent address book both internationally and in France.
**Reporting to the CEO**, you will manage a multicultural team of 20 international PRs based in Paris, each representing their own market.
You will define the global visibility dynamic while maintaining a local approach for each country.
Your responsibilities will include:
**1/ Drawing up and implementing PR and influencer communication plans**
- Establishing and maintaining an excellent relationship with magazine editors, as well as VIPs and TOP influencers
- PRESS: ensuring excellent press visibility (print and web), identifying speaking opportunities, creating unique reports on the brand, transcribing the House's values as faithfully as possible
- INFLUENCE/VIP: defining and deploying an influence strategy for each market aligned with the global strategy
**2/ Support for markets**
- Set quantitative and qualitative objectives for each market and support them in their implementation
- Support international Boutique openings
**3/ KPI's**
- Monthly analysis of the results of the strategies implemented and implementation of action plans for the following months
**4/ Budget**
- Building and monitoring the international budget by market
As part of your work, you will take part in 360 meetings involving the various divisions of the company.
- You are fluent in English
- You have at least 10 years' experience in PR, in a position of high responsibility
- You have solid experience of working for a luxury or high-end brand with a strong international profile
- You have a strong interest in fashion and leather goods
- You have a very international profile, with a focus on the US, Europe or Asia
- You have an excellent address book in the media/fashion sector, particularly in the US market
- You have a strong VIP and influential network
- You are known for your excellent interpersonal skills and excellent presence
- You have significant experience in team management
- You have knowledge of the different medias and you are open to the environment in which the world of fashion and luxury evolves
- You enjoy traveling and are prepared to do so on a regular basis
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