Global Category Director Media
il y a 2 semaines
A seasoned professional, you are ready to take on global challenges with an international impact in a fast-growing company? We are looking for our Global Indirect Procurement Category Media
With your team, you will ensure that our markets teams have access to the most effective channels and resources available.
You will be based at The Island, our flagship office in central Paris.
Objectives- To ensure that our markets teams have access to the most effective channels and resources available, enabling our media spend to be deployed optimally (effectively and efficiently), to create brand equity and drive sales growth across Pernod Ricard’s portfolio.- Build and Execute the Global Procurement strategy playbook for Media, underpinned by a robust roadmap to deliver against our business ambitions.
Your key missions
- Define the Global Pernod Ricard Sourcing Strategy for Media;
- Maximize value along 3 lenses: Buy Better (leverage Pernod Ricard’s scale & professional procurement practices); Spend Better (harmonize policies, processes and manage demand tightly); Track Better (spend performance, compliance, sustainability and diversity).
- Lead change and deliver fit-for-purpose media agency solutions for Pernod Ricard’s and our Market Companies;
- Translate our overarching Diversity and S&R commitments into the category agenda and agency partners;
- Prioritize initiatives to maximize benefits & monitor category budgets to maximize return on investment (ROI);
- Accountable for the execution of negotiation strategy, contractual terms, legal requirements, and regulatory compliance related to buying media (including service-level agreements (SLAs), data usage agreements, data ownership rights, ad fraud prevention, brand safety, viewability, and transparency requirements);
- Drive efficiency and effectiveness of our marketing spend to increase ROI and manage our agency roster including performance reviews;
- Partner with the Marketing Effectiveness team to maximize assets usage and optimize ‘Working vs. Non-Working’ spend in advertising.
- Drive efficiencies across the digital media landscape, through deep understanding of ad tech platforms, programmatic advertising, data management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and other relevant digital media tools and platforms.
- Unlock value opportunities across the programmatic advertising ecosystem, including real-time bidding (RTB), private marketplaces (PMPs), data-driven audience targeting, dynamic creative optimization, and third-party data integrations.
- Onboard key stakeholders & orchestrate transversal ways of working across our Brand Companies and corporate functions to bring to life our overarching Media strategy;
- Develop an internal and external PR/Comms plan that drives awareness of Pernod Ricard’s activities and success in the area of Media buying;
- Partner with media Data and Analytics team to understand Pernod Ricard’s data collection process, audience segmentation, data privacy requirements (e.g., GDPR, CCPA), and collaborate with data and market teams to leverage insights for media planning and optimization.
- Responsible for supplier market dynamics/intelligence:
- Stay up-to-date with industry trends, regulatory changes, best practices in digital media procurement, industry organizations and certifications (e.g., Interactive Advertising Bureau, Media Rating Council) and their standards for measurement, viewability, and ad fraud prevention;
- Drive agency selection, and evaluate digital media vendors, such as ad agencies, media buying agencies, ad networks, ad exchanges, and technology providers (assessing their capabilities, performance metrics, pricing models, and contractual terms).
- Strategic commercial interface towards Pernod Ricard’s media agencies. Responsible for a total spend of 500m EUR;
- Manage directly procurement category manager(s) and analyst(s);
- Set functional targets and KPI’s, in partnership with the Global Media Leader and Marketing Effectiveness team, to harmonize the media planning and buying processes, including audience targeting, media research, media buying models (CPM, CPC, CPA, etc.), and media performance measurement and optimization.
- Actively participate to the PR Procurement transformation (_SmartSpend_), drive Media buying & Market Research transformation workstreams and business alignment;
If you recognize yourself in the description below, don’t wait to apply
Professional
- Marketing or Procurement professional highly experienced in Media Buying (+15 yrs)
- Successful, multi-year track record delivering change for complex organizations
- “Speaks” Marketing, understands media supply chain, landscape, performance and marketing effectiveness metrics
- Business Acumen
Technical
- Experienced in building category strategy
- Advanced negotiations skills, problem-solving and analytical skills
- Proven experience and capabilities i
-
Global Medias/ Communication Director
il y a 4 semaines
Paris, France Horace Temps plein**Responsabilités***: Ton rôle en tant Global Medias / Communication Director sera de développer une stratégie globale de communication en France et à l’international afin de faire rayonner Horace à travers les médias, les réseaux sociaux, PR et Key Opinion Leaders (KOLs) et le CRM. Rattaché(e) au Chief Marketing & Commercial Officer, tu...
-
Global Medias/ Communication Director
il y a 6 jours
Paris, France Horace Careers Temps pleinNous répondons généralement sous 3 jours ResponsabilitésTon rôle en tant Global Medias /CommunicationDirectorsera de développer une stratégie globale de communication en France et à l’international afin de faire rayonner Horace à travers les médias, les réseaux sociaux, PR et Key Opinion Leaders (KOLs) et le CRM.Rattaché(e) au Chief Marketing...
-
Global Medias/ Communication Director
il y a 1 semaine
Paris, France Horace Temps pleinNous répondons généralement sous 3 jours Responsabilités Ton rôle en tant Global Medias /CommunicationDirectorsera de développer une stratégie globale de communication en France et à l’international afin de faire rayonner Horace à travers les médias, les réseaux sociaux, PR et Key Opinion Leaders (KOLs) et le CRM. Rattaché(e) au Chief...
-
Director, Solutions – Global Retail Media Practice
il y a 4 semaines
Paris, France Criteo Temps pleinWhat You'll Do:Part of the Retail Media Practice, the Solutions Director will be a key partner to both Product & Business teams. They will be responsible with providing expertise & guidance to both our retail partners and commercial team to draw the most value from our platform technology. They will also bring unique client needs & market input to the...
-
Associate Director, Global Product Marketing
il y a 2 semaines
Paris, France Janeiro USA, Inc. Temps pleinStep into a pivotal role at Sol de Janeiro as the Associate Director, Global Product Marketing - Body Care , with a special focus on SPF products. Here, you will lead the charge in shaping the future of sun care, blending innovative marketing strategies with product excellence to deliver standout results. This is your opportunity to steer game-changing...
-
WAVEMAKER | Global Communication Planning Director B2B
il y a 1 mois
Paris, France GroupM Temps pleinDescription Position at Wavemaker About Wavemaker : We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where...
-
WAVEMAKER | Global Communication Planning Director B2B
il y a 3 semaines
Paris, France GroupM Temps pleinDescription Position at Wavemaker About Wavemaker: We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and...
-
Essencemediacom Global Media Business Director
il y a 4 semaines
Paris, France EssenceMediacom Temps plein**Role purpose** Your role is to be a senior owner of the relationship with a portfolio of global clients with a strong focus on one of the most inspiring fashion sports brands in the world. As a Global Lead at GroupM / Essence Mediacom and working in close collaboration with the hub’s managing director, you will strategically drive business within...
-
Global Head of Social Media
il y a 4 semaines
Paris, France Vestiaire Collective Temps pleinVestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore and...
-
Global Reward Director
il y a 4 semaines
Paris, France Teads Temps pleinTeads is seeking to hire a **Global Reward Director, **based in our Paris office (Hybrid work possible). As a Director of Total Rewards, you'll lead the design, development, and execution of the company's global Total Rewards strategy globally. You'll collaborate extensively to ensure our compensation and benefits programs are strategically aligned with...
-
WAVEMAKER | Global Communication Planning Director B2B
il y a 6 jours
Paris, France GroupM Careers Temps pleinDescription Position at Wavemaker About Wavemaker: We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and...
-
International Account Director
il y a 1 mois
Paris, France Publicis Media Temps pleinDescription de l'entreprise Vous recherchez un environnement de travail stimulant où les notions de performance et d’esprit d’équipe coexistent ? Et rejoindre un collectif d’experts médias engagés, passionnés par leurs clients, sans oublier des projets challengeant ? Publicis Media France sera alors votre parfait environnement pour allier...
-
Sales Director
il y a 1 mois
Paris, France Ogury Temps pleinOgury est une entreprise Adtech internationale qui propose aux marques, aux agences média et aux éditeurs des solutions de publicité personnifiée respectueuses de la vie privée, en ciblant des personas, et non des individus. Grâce à une donnée exclusive, collectée à partir de millions d’enquêtes déclaratives enrichies de milliards de points de...
-
Global Rewards Director
il y a 1 mois
Paris, France Teads Temps pleinTeads is seeking to hire a Global Reward Director, based in our Paris office (Hybrid work possible). As a Director of Total Rewards, you’ll lead the design, development, and execution of the company’s global Total Rewards strategy globally. You'll collaborate extensively to ensure our compensation and benefits programs are strategically aligned with...
-
Coordinateur Réseau International
il y a 4 semaines
Paris 16e, France LFP Media Temps plein**La Direction des Partenariats et du Réseau International de LFP Media recherche un(e)** **Coordinateur/Coordinatrice Réseau International** **en CDI** LFP Media est la filiale commerciale de la LFP en charge de maximiser tous les revenus provenant des compétitions organisées par la LFP (Ligue 1 Uber Eats, Ligue 2 BKT, e-Ligue 1 Uber Eats, Trophée...
-
Global Media Lead
il y a 1 mois
Paris, France WPP Temps plein**About Wavemaker** We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene...
-
Global Media Account Director
il y a 1 mois
Paris, France Publicis Media Temps pleinJob Description You will develop and accompany client projects: Client stewardship: accompanying clients on key projects with enforcement of SLA Lead Bi-monthly Business Forum & presentations to Marketing teams Steer Bi-annual Competitive Analysis & control quality of outputs from the team Lead ad hoc requests for the client's Senior Leadership...
-
Global Account Executive senior F/H | WAVEMAKER
il y a 1 mois
Paris, France GroupM Temps pleinDescription Position at Wavemaker Global Account executive senior Role context: Working collaboratively with the Digital Excellence Lead and Global Digital Director as well as several other internal stakeholders, the candidate will support the team in its missions and contribute to it. The successful candidate will be working a key French global...
-
Director Global Facilities Operations
il y a 4 semaines
Paris, France Thermo Fisher Scientific Temps plein**Director Global Facilities Operations**: - We are looking to fill this role in EMEA The Director Global Facilities Operations is responsible for leading and implementing the company’s Facilities Operations Programs globally. The Director will report directly to the VP Real Estate and Facilities. The Director acts as the Facilities Operations Director...
-
Global Director Digital Content
il y a 4 semaines
Paris 2e, France coty Temps pleinWe’re Coty, one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes...
