Work-study Marketing

il y a 3 semaines

Lyon, France Nexans Temps plein

**Location**:Lyon, 69, FR, 69007**Function**:Technical**Employment type**:Full Time**Required experience**:Student**Reference ID**:74757Work-study Marketing & Communication Assistant

**ONBOARDING YOU TO THE COMPANY**
- At Nexans our global vision is to electrify the future. At Nexans' Innovation Business Group this means innovation beyond cable to bring differentiation and value to our customers, through disruptive services & solutions.- Nexans recognizes the differences that make each employee valuable and unique. Diversity is key to performance and to our global ambition to lead the world in the energy transition towards a sustainable planet. This we know from experience. All differences are appreciated and respected at Nexans. As a result, you will be an active part of a multinational organization where we cultivate the culture of sharing your unique point of view. This is why we encourage diversity in our recruitment - Bring yours to Nexans, it is welcome**Organization**
- Function : Assistant Marketing & Communication
- Country: France
- Location: Lyon
- Supervisor: Direct report to the Acceleration Units Director

**Context**
- Nexans has initiated a major strategic shift from a cable generalist to a pure electrification player all along the value chain, from generation to usage through transport and distribution. Nexans shifts from volume growth focus towards value scale focus, with the ambition to develop innovation based on a deep understanding of customer usages, the need of sustainable development solutions and the development of differentiating and disruptive systems and solution offers, leveraging digitalisation and partnerships.
- In line with this strategy, Nexans is willing to accelerate the scale up of the Acceleration Units (Nexans Solar Technologies, Nexans Machinery, Nexans Cryogenics, Nexans Superconductivity) which are technology incubators focussed on growing promising markets (LH2, Powering up cities due to the electrification trend, industrialisation of new cables and finally the solar energy) and shall play a role in the energy transition.

**Purpose**
- The aim of the Acceleration Units is to support the energy transition with offers addressing current challenges due to the conventional ones.
- Developing their offers and technologies in order to deploy it at scale with the optimal time to market while taking in account the return on investment and the satisfaction of stakeholders.
- In order to achieve our objectives, marketing and communication excellence becomes a must to support the business orientation founded on offer management, value creation for customers, and communicating intensively through hard and digital channels.

**Areas of responsibility**
- Main Overall areas of responsibility
- He/She is responsible for the market analysis for assessing the market demand and potential for the Business Unit that will be integrated into our strategic plan
- He/She will develop a set of marketing tools such as Power Points presentation, improvement of our websites, sourcing communication assets in order to reinforce the quality of our presentations, and visibility in the market
- He/She will develop a communication plan ensuring the brand recognition of the Acceleration Units including social media, exhibitions, conferences
- Main tasks and activities
- Contribute to the definition and implementation of the strategy at the Acceleration Unit level thanks to the market positioning and sizing
- Support the development of our offers that shall ensure their clear differentiation and value creation for customers
- Contribute to key events, either internal or external for the organization of them and the supportive communication assets
- Propose and implement tools for developing our marketing and communication excellence linked to disruptive technologies
- Contribute to the identification of potential customers, key contacts and leads / opportunities
- Develop communication assets that shall contribute to the quality of our communication and presentations
- Attend trade shows in order to support the identification of market players and market trends definition

**Key Interfaces**
- **Internal Relations**:

- Collaborates with units Nexans MCS Management, Corporate Marketing and Communication, Engineering teams, operational staff, etc.
- **External Relations**:

- Interacts with customers and prospects, engineering offices, Professional Associations, subcontractors and partners (Key Vendors)

**Expected results**
- Achievement of the ambition of brand recognition and new potential identification:

- Supporting the Transformation and Change Management
- Offer Value creation, offer differentiation,
- Strategic market positioning
- Brand awareness

**Required skills, know how & experience**
- **Technical skills**:

- Expertise in Marketing
- Expertise in Communication
- Strategic thinking
- Market analysis- Business development
- General knowledge of Windows pack
- Fluent English
- **Prof

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