Global Head of E-commerce Womens Health

il y a 3 semaines

Reims, France Perrigo Temps plein

**Description Overview**:
We have an exciting newly created opportunity within Perrigo/HRA for a Global Head of eCommerce to join the team in Paris. This is a key role in helping us to drive the eCommerce strategy with clear channel priority across markets / regions, based on size of prize and ability to win, including growth projections. It's a really exciting time to join Perrigo/HRA as we embark on our journey together to achieve brilliant result and continue to grow together. If you have a passion to make a difference, Perrigo/HRA is the place to make it happen

**Scope of the Role**:
Your principle responsibilities will include:

- Leading the eCommerce strategy and transformation for our Women’s Health portfolio of existing and future brands, including the development and implementation of best-in-class eCommerce capabilities to accelerate our eCommerce growth across CSCI and CSCA
- Developing and achieving an aligned vision of ‘future success’ for Women’s Health in E-commerce - clarifying priorities, providing clear frameworks, guidelines and standards for markets to implement
- Providing strategic leadership and competitive intelligence of the online business, ensuring the efficient and effective provision of analysis, insights and tracking to support strategy development and implementation.
- Build the eCommerce priority Roadmap, as well as size of prize and ability to enter and win into new online sales channels.
- Collaborating with global digital and marketing teams to ensure we have best-in-class e-Commerce content and experiences across the various online sales models (pure players, online brick & mortar, online pharmacy chains, and direct to consumer platforms) with a view to maximize conversions to buy.
- Defining KPIs for each online model and provide analysis and reporting.
- Delivering and being measured against the company’s sales & market share objectives, and profitability requirements.

**Strategy and priorities**
- Driving the eCommerce strategy with clear channel priority across markets / regions, based on size of prize and ability to win, including growth projections.
- Defining the online store vision and content strategy, keeping pace with best-in-class e-Commerce
- standards
- Developing a strong eCommerce presence in the US across women's Health Portfolio
- Leveraging countries learnings
- Contributing to the global brand plans provided by the Women's Health division

**eCommerce Operations**
- DTC platform with priority in the USA: lead project and establish best-in class model overseeing the full flow from beginning to end (functionalities, customer service, tech specs, ways of working, derailers, scaling needs, payment and shipment needs, fulfilment, cash collection, etc.). Work closely with Global Head of digital to include consumer experience strategy, web design, SEO.
- Pricing, promotions, and assortment: provide guidance based on marketing, commercial and shopper insights; help markets to select shopping events during the year (Black Friday, Cyber Monday, etc.) to boost brand visibility and sales.
- Shoppers/consumers: work with the marketing team to understand consumer and online shoppers needs in regions / markets.

**Measurement & optimisation**
- P&L: with the support of WH finance lead, manage P&L, Pricing, Logistics, Contracts. Work with local multi-functional team to manage the operational selling relationship with customers including forecasting, promotion planning, inventory management, and business reporting.
- Development of expertise in conversion optimization and funnel improvement in ecommerce platforms.
- ldentifying new areas of ecommerce opportunity beyond current organizational thinking to influence innovation and process improvement initiatives
- Capturing and updating best practices on a regular basis through Global eCommerce toolkits and Brand Success Models.

**Experience Required**:

- Educated to degree level.with a minimum of 5 years’ experience in e-commerce
- Comprehensive knowledge of the digital landscape and KPl's, digital marketing,
- Experience driving significant change in the organisation with speed and agility
- Work in a in multinational/complex environments with multiple stakeholders.
- Demonstrable experience of driving actionable plans to achieve successful outcomes.
- Experience in cross-functional engagement.
- Excellent communication, influencing and presentation skills with strong stakeholder.
- Management experience at all levels as well as the ability to develop and execute fact-based business plans
- Strategic & analytical thinking
- Strong bias for action, bold thinking, and high tolerance for risk
- Creativity and problem-solving
- Strong mental agility and flexibility to adapt to
- constantly changing business environment
- Ability to lead transformation/change across an organization.
- Fluent in English - Excellent communicator both written and verbal
- Work experience for a pure play retailer or brand is co

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