Assistant Director of Us Admissions

il y a 2 semaines


Paris, France American University of Paris Temps plein

Admissions Office - Job Description

JOB TITLE AND CLASSIFICATION

Assistant Director of US Admissions - US Admissions Office

SUPERVISOR

Director of US Admissions

POSITION OVERVIEW:
The Assistant Director recruits, admits and yields students from countries in Latin America and specific US States for programs at The American University of Paris (AUP) in Paris, France. Programs include Bachelors, Masters, Summer and Study Abroad. The counsellor is based in the United States, ideally in Florida, works from home, and reports to the Director US Admissions. This is a new role, which supports AUP’s strategic aim to develop Latin America as a reliable source of qualified students for the University in addition to growing our existing market in Florida.

TERRITORIAL RESPONSIBILITIES:
The current territorial responsibilities for this position are:

- Latin America, including Central America
- Florida
- Puerto Rico

DUTIES:
This new role will develop and follow a marketing and recruitment plan to achieve enrollment targets using multiple recruitment platforms, including online and social-media based recruitment and other ‘armchair’ recruitment strategies. The position requires travel to countries in Latin America and specific US States, visiting high schools and colleges, attending college and graduate fairs and meeting with advisors, students, families, faculty, alumni and others possible contacts to promote AUP programs.

Specific responsibilities will vary according to the time of year and the changing circumstances of the student recruitment market. However, the following tasks will form a significant proportion of this role:
Latin America
- Devising and implementing an overall University recruitment strategy for the region;
- Developing a shortlist of specific ‘priority’ country target markets within the region for specific focus;
- Planning and delivering appropriate student recruitment activities in ‘priority’ countries, including regular travel to the region;

Admissions Office - Job Description
- Developing a system for the delivery of market advice/intelligence in the Latin American market to maximize the University’s recruitment and other opportunities;
- Extending the University’s relationships with Latin American-based Guidance Counsellors, Independent Counsellors and other stakeholders relavant to the recruitment of students at all levels;
- Other appropriate duties as assigned by the Director. Marketing and student recruitment
- Devising and implementing marketing, student recruitment and communications campaigns in all designated territories;
- Providing correct and up-to-date information on AUP through all possible communication channels;
- Participating in appropriate outreach activities as assigned by Director;
- Serving as a liaison between the University and prospective students and

their families;
- Developing and maintaining sustained communications with all potential

recruitment and admissions stakeholders;
- Responding to general enquiries of all kinds in a timely manner;
- Contributing to the execution and development of marketing and yield

programs primarily targeting but not limited to assigned territories;
- Delivering Online Information Sessions for all prospective and accepted

students;
- Data entry to the CRM system operated by the University;
- Maintaining and developing engagement activities with admissions

stakeholders, specifically high school and independent college counsellors;
- Other appropriate duties as assigned by the Director.

Admissions and financial aid
- Implementing yield strategies and activities for all assigned students;
- Providing information concerning financial aid to applicants and making recommendations to the Director of Financial Aid concerning aid to be

offered;

recommendations to the Director of Financial Aid;
- Assisting students and their families in the Financial Aid Appeals process;
- Providing up-to-date information to students and their families on all

aspects of the onboarding process, including support for securing a student visa and ongoing pre-arrival administrative tasks;

Admissions Office - Job Description
- Advising the Director of US Admissions of issues impacting on the admission of students to AUP;
- Other appropriate duties as assigned by the Director. Market research and market development
- Supporting the analysis and interpretation of admissions data across both the US and Paris-based teams;
- In association with colleagues, the analysis of relevant data (CRM and external) to help support tactical and strategic decision-making across both the US and Paris-based teams;
- Monitoring the conditions relevant to student recruitment in all assigned territories;
- Where appropriate, execute or commission market research activities to ascertain the value of potential new territories;
- Other appropriate duties as assigned by the Director.

QUALIFICATIONS:
Minimum
- Bachelor’s degree or equivalent;
- English and Sp


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