Global Marketing Manager OTC
Il y a 3 mois
Requisition ID
- 258
- Job Family- Marketing & Trade Marketing
- Country- France
- Location- Hybrid
Êtes-vous prêt à vous joindre à une aventure passionnante dans le monde de la santé grand public ?
**Cooper Consumer Health** est un acteur européen de premier plan dans le domaine de la santé grand public qui développe, produit et distribue une gamme variée de produits OTC (sans ordonnance) avec des marques fortes telles que **Oenobiol**, **Vitascorbol**, **Pouxit**, **Insect Ecran**, **Valdispert** et bien d’autres.
Rejoignez-nous alors que nous entamons une phase de croissance, avec des plans ambitieux pour doubler notre activité dans les 3 à 5 prochaines années.
Aujourd'hui, nous sommes en plein cœur d'un projet passionnant de fusion-acquisition pour acquérir un vaste portefeuille de médicaments en vente libre. Cette démarche stratégique nous permettra d'étendre notre empreinte sur les principaux marchés européens tels que la France, les Pays-Bas, l'Italie, la Belgique, l'Espagne et le Portugal. Grâce à cette acquisition stratégique, combinée à notre empreinte historique, le Groupe continuera d'être un pionnier dans le développement, la fabrication et la distribution d'une gamme diversifiée de produits en vente libre. Avec notre vaste portefeuille, qui comprend désormais de nombreuses marques leaders dans leur domaine, nous répondons aux besoins de nos consommateurs avec une excellence inégalée. Sur chacun de nos marchés, nous opérons avec un esprit entrepreneurial, favorisant une culture de responsabilité et d'autonomisation à tous les niveaux.
Notre approche « globale locale » garantit que chacune de nos équipes locales est autonome sur ses marchés respectifs, soutenue par un réseau d'experts mondiaux. Nos valeurs sont plus que de simples mots sur une page - ce sont les principes directeurs qui guident tout ce que nous faisons. Qu’il s’agisse de notre engagement en faveur de l'autonomie et de la responsabilisation ou de notre implication en faveur du respect, de la transparence et de l'inclusion, nous croyons qu'il est bon de bien faire.
Si vous êtes prêt à faire partie de cette aventure passionnante, rejoignez-nous chez Cooper Consumer Health et ensemble, permettons des vies plus saines
- Job description
- **JOB DESCRIPTION**:
The Global Marketing Manager will be part of the Global Marketing team, supporting the Global Marketing Director in leading global strategy, innovation, and toolkits, including communication assets. This role offers a unique opportunity to build a brand with strong consumer relevance, supported by breakthrough product launches and significant growth potential.
**RESPONSIBILITIES**:
**Global Brand Strategy**:
- Develop a 3-year strategy and plans based on key insights from country learnings.
**New Product Launch Development and Management**
- Lead the ideation process.
- Conduct concept testing.
- Oversee product development in collaboration with the Innovation Project Manager.
**Development of Activation Toolkits and ATL/BTL Guidelines**:
- Create a media brand playbook.
- Develop communication campaigns and e-commerce assets.
- Manage packaging development and updates driven by regulatory changes.
**Country Performance Tracking and Recommendations**:
- Establish clear KPIs for success.
- Perform thorough performance tracking and analysis at the category level (e.g., market share, financials, consumer response).
- Conduct post-launch analysis, gather learnings, and provide recommendations.
**KEY REQUIREMENTS**:
- Min. 6 years of experience in the pharmaceutical industry, leading OTC brands.
- Proven B2C experience with a strong consumer focus.
- Master’s degree in marketing or a related field.
- Experience in the Western European market with both global and local expertise.
- Demonstrated proficiency in methodology, innovation, brand architecture expansion, and global strategy development.
- Business development experience, including collaboration with external partners.
- Strong marketing and brand-building expertise.
- Fluency in English is mandatory; proficiency in French is a plus.
**COMPETENCIES**:
- ** Brand Builder**: Understands the key drivers of brand success and identifies opportunities for improvement. Balances strategic thinking with practical execution.
- ** Team Player & Collaborator**: Works effectively with multiple departments and countries.
- ** Strong Analytical and Strategic Thinking**: Capable of deep analysis and strategic decision-making.
- ** Entrepreneurial & Agile**: Identifies both strategic and tactical opportunities and acts quickly to implement them. Makes things happen.
- ** Results Driven**: Focuses on top-line and bottom-line productivity with solid financial knowledge and product P&L modelling skills.
- ** Organized and Adaptable**: Able to meet deadlines, prioritize multiple tasks, and work autonomously.
- ** Central/Global Marketing Experience**: Experience in both central/
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