Global Marketing Manager Eroxon

Il y a 5 mois

Paris, France Cooper Consumer Health Temps plein

Requisition ID
- 128
- Job Family- Marketing & Trade Marketing
- Country- France
- Location- Hybrid

Êtes-vous prêt à vous joindre à une aventure passionnante dans le monde de la santé grand public ?

**Cooper Consumer Health** est un acteur européen de premier plan dans le domaine de la santé grand public qui développe, produit et distribue une gamme variée de produits OTC (sans ordonnance) avec des marques fortes telles que **Oenobiol**, **Vitascorbol**, **Pouxit**, **Insect Ecran**, **Valdispert** et bien d’autres.

Rejoignez-nous alors que nous entamons une phase de croissance, avec des plans ambitieux pour doubler notre activité dans les 3 à 5 prochaines années.

Aujourd'hui, nous sommes en plein cœur d'un projet passionnant de fusion-acquisition pour acquérir un vaste portefeuille de médicaments en vente libre. Cette démarche stratégique nous permettra d'étendre notre empreinte sur les principaux marchés européens tels que la France, les Pays-Bas, l'Italie, la Belgique, l'Espagne et le Portugal. Grâce à cette acquisition stratégique, combinée à notre empreinte historique, le Groupe continuera d'être un pionnier dans le développement, la fabrication et la distribution d'une gamme diversifiée de produits en vente libre. Avec notre vaste portefeuille, qui comprend désormais de nombreuses marques leaders dans leur domaine, nous répondons aux besoins de nos consommateurs avec une excellence inégalée. Sur chacun de nos marchés, nous opérons avec un esprit entrepreneurial, favorisant une culture de responsabilité et d'autonomisation à tous les niveaux.

Notre approche « globale locale » garantit que chacune de nos équipes locales est autonome sur ses marchés respectifs, soutenue par un réseau d'experts mondiaux. Nos valeurs sont plus que de simples mots sur une page - ce sont les principes directeurs qui guident tout ce que nous faisons. Qu’il s’agisse de notre engagement en faveur de l'autonomie et de la responsabilisation ou de notre implication en faveur du respect, de la transparence et de l'inclusion, nous croyons qu'il est bon de bien faire.

Si vous êtes prêt à faire partie de cette aventure passionnante, rejoignez-nous chez Cooper Consumer Health et ensemble, permettons des vies plus saines
- Job description
- **JOB DESCRIPTION**

The Global Marketing Manager Eroxon will be part of the Global Marketing team and will lead the global strategy, innovation and global toolkits including communication assets for Eroxon. This role gives a unique opportunity to build a brand with strong consumer relevance, supported by breakthrough product launches, and with significant growth potential.

**RESPONSABILITIES**

Key Responsibilities - for the brand Eroxon
- Global Brand strategy:

- Elaboration of 3yr strategy and plans
- Based on strong country learnings in strong country learnings
- Development and management of new product launches
- Lead of ideation process
- Concept testing
- Product development in collaboration with innovation project manager
- Development of activation toolkits and ATL/BTL guidelines
- Development of media brand playbook
- Development of communication campaigns and ecommerce assets
- Packaging development and/or updates driven by regulatory changes.
- Country performance tracking and recommendation
- Set of clear KPIs for success
- Strong performance tracking and analysis at category level (MS, financials, consumer response etc.)
- Post analysis, learnings, and recommendations.

**PROFILE**
- Marketing and brand building expertise
- Sector experience: 6-8 years in OTC / pharmaceutical industry.
- Successful track record: Proven success track record to deliver successful projects and like-for-like growth.
- Fluency in English is a must, other European languages is a plus.

**COMPETENCIES**
- Brand builder: understands key drivers of brand success and drives improvements. Good balance between strategic thinking and execution understanding
- Team player & Collaborator: works effectively with several departments and countries.
- Strong analytical and strategical thinking skills.
- Entrepreneur, agile: spots strategic and tactical opportunities, implements with speed. Can-do attitude.
- Results driven: results oriented focusing on top-line and bottom-line productivity. Good level of financial knowledge and product P&L modelling.
- Ability to meet deadlines, remain organized, adaptable, and autonomous, ability to prioritize multiple tasks.

**WORK EXPERIENCE**
- Has worked in central/global marketing marketing roles and/or in local roles with an element of new product development.
- Has worked in local marketing roles with experience in HCP/B2C marketing. Experience with E-commerce marketing.
- Has successfully mastered stakeholder management in complex matrix organizations.
- Preferably experienced in working with Medical Device products / understanding the complex and changing regulatory environments (nice to have)

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