Growth Engineer

Il y a 6 mois

Paris, France Alma Temps plein

**1. Website**:
**Technology Stack**:

- **Framework**: We use React and Next.js for its server-side rendering (SSR) and static site generation capabilities, ensuring optimal performance and SEO benefits.
- **CMS**: DatoCMS serves as our content management system, offering around 50 customizable block types. This flexibility supports our design system's compliance and enables dynamic content creation for content editors at Alma.
- **Styling**: TailwindCSS is our styling framework of choice, promoting a utility-first approach that facilitates rapid UI development while ensuring design consistency and responsiveness.

**Data Tracking and Integration**:

- **Segment Integration**: We are using Segment as our Customer Data Platform (CDP). We've implemented a custom tracking domain to circumvent ad blockers and integrated Segment with our cookie compliance solutions. Our tracking strategy encompasses both client-side and server-side events, capturing crucial actions like form submissions. This comprehensive approach enables persona creation using Segment Personas for finely targeted marketing efforts.
- **Analytics and Marketing**: Our analytics ecosystem integrates seamlessly with tools like Google Ads, Facebook Ads, HubSpot, and BigQuery. This integration facilitates a holistic view of our marketing performance, allowing for real-time analysis and data synchronization across channels.

**2. Automation and Internal Tools**:
**Infrastructure**:

- **AWS Lambda**: Our backend automation leverages Python-based functions within AWS Lambda, addressing a broad spectrum of automation challenges, and allowing for quick development and iteration without spending time managing and scaling infrastructure.
- **Serverless Framework**: We're using the Serverless framework to streamline our CI/CD pipeline, enhancing our ability to deploy and manage our Lambda functions efficiently.
- **Terraform**: We use Terraform for infrastructure as code (IaC), managing critical resources such as DNS configurations, S3 buckets, and message queues.

**Example Tools and Use Cases**:
Here are some example tools we have developed:

- **Internal APIs**: We've deployed a collection of API endpoints leveraging GPT-4 for tasks like industry categorization, e-commerce detection, and average order value estimation, which are all useful to prioritize leads.
- **Chrome plugin**: A custom Chrome plugin helps our Sales team by aggregating essential information from various sources when browsing LinkedIn companies and employee profiles.
- **Risk Assessment Tool**: Specifically designed for our Risk team, this tool automates the computation of merchant risk scores based on a number of criteria, reducing manual labour and significantly speeding up the approval process

**Collaboration and Workflow**:
Our team is deeply integrated within the Marketing department, maintaining close ties with the Sales team and engaging with Product teams on innovative projects, such as prototyping initiatives that validate concepts before they're adopted into the product suite.

**Mission and Scope**:

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