Global Marketing Product Manager, Ophthalmic
Il y a 4 mois
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
Our Instruments division is the world leader in development and deployment of modern solutions with high technological value to our customers Opticians and Optometrists, in the cutting/mounting of correction lenses and in refraction and diagnosis of eye diseases. Our mission is to provide vision professionals with equipment and services that are perfect responses to their business needs and help them build a strong and trusting relationship with their patients.
Product innovation driven by our R&D teams, the global development of our distribution networks and the strong integration of our business with the other entities of the Essilor Luxottica Group are the main drivers of the strong growth that the Instruments Division has been experiencing for 5 years.
**Purpose of the role**:
Within the Essilor Instruments department, you will join the Global Product Marketing team covering Posterior Segment, OCT & Dry Eye instruments for Eye Care Practitioners worldwide. Our team is in charge of the long-term product roadmap as well as the current product portfolio management with key impacts on the success of the division. The Product Manager is leading several products part of the Posterior Segment & Dry Eye Category.
**Main responsibilities**:
Downstream marketing:
- Support global sales team for existing or new product launch: pricing, distribution and positioning strategy, content for launch messaging, sales training materials, key international conferences and industry events, white papers, promotional campaign and point of sale collateral materials.
- Teamwork with Marcom team to co-develop marketing assets.
- Monitor performance trends. Gather market data from all sales organizations and customers worldwide to accurately estimate demand and propose sales targets and product improvement opportunities.
Upstream marketing:
- Translate product strategy into detailed requirements.
- Provide market segmentation, use cases, customer needs, product requirements and market demands to support the product development and improvement process.
- Participate in defining and specifying new products and business models through analysis of market need, discussions with KOLs and development of business plans.
- Represent the customer (optometrists, sales, regions and service) in project teams.
**Your profile**:
- Degree in optometry / orthopty / optics and knowledgeable about OCT / Posterior eye segment.
- Affinity with marketing (preferably in Ophthalmology).
- Strong analytical skills.
- Excellent oral presentation and written communications skills with the ability to co-author white papers on our products and animate trainings or seminars.
- Ability to work in a work cross-functionally and in a multi-cultural business environment.
- Fluent in English.
- Available to travel over weekends or holidays if required for international travel (10%).
LI-RM1
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