CRM & LIFECYCLE MANAGER

Joko is an AI shopping app that helps millions of users save time and money when shopping online or in-store. With Juno, our shopping assistant, they can find the right product at the best price in only a few seconds.

What sets Joko's AI apart is how well it knows its users. Its shopping recommendations feel personal from day one and get sharper the more they use it. It draws on unique assets to deliver the best experience: one of the largest product catalogs in the world, and unique shopping data no one else has to personalize every recommendation.

Users can also track the price of their favorite products and earn cash back almost everywhere. All in one free app.

Joko is a tech company founded in Paris. Their team of 105+ talents is international and spread across Paris, Barcelona, and New York, with some working remotely.

As a certified B Corporation, they are committed to making a difference for the communities they serve, including the 6 million consumers already using Joko to save money every day at over 10,000 merchants.

After reaching profitability in their core market, they are expanding internationally with a primary focus on the US.

It's still day 1 at Joko; come build the future of shopping with us.

Job Description

At Joko, our mission is to we help consumers save time and money when shopping online or in-store.

Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko.

From cashback and automatic coupons to price alerts, we've kept expanding our products to make shopping smarter. Today, Joko is an AI shopping app: with Juno, our shopping assistant, users can find the right product at the best price in only a few seconds, with recommendations that get sharper the more they use it.

Having reached profitability in our core market, we're now scaling globally, with a strong focus on the US.

It's still day 1, come build the future of shopping with us

This position is remote-friendly.

Our Marketing team

No one is more creative and data-driven than this team; they truly combine the best of both worlds. The Marketing team's mission is to put our product into the hearts and hands of millions of users around the world.

• The Growth Team builds and scales innovative growth engines to conquer markets, attract, and retain users.
• The Brand & Communications Team shapes Joko's long-term vision and builds a lasting emotional connection with users.
• The Campaign & Merchandising Team drives our B2C campaign calendar and elevates the shopping experience.
• The B2B Marketing Team positions Joko as the top partner in our space and builds a standout employer brand.

Led by Isa, our CMO, the team is constantly innovating to take the business to new heights.

What You Will Do

As CRM & Lifecycle Manager, your mission is to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users. You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams.

Your Main Missions Will Be

• Guide new users to their first Joko "wow" moment: The first days shape everything that follows. You'll design the onboarding journey: messaging, timing, and triggers so every new user feels understood and reaches activation quickly. At our scale, getting those first touches right compounds into millions of engaged users.
• Turn engaged users into power users, and power users into advocates: You'll build retention and referral programs that deepen usage among our best users, drive word of mouth, and lift long‑term retention.
• Maximize LTV across the full lifecycle: You'll design cross-channel journeys that deliver the right benefit to the right user at the right moment. You'll partner closely with Data to turn behavioral signals into segmentation and triggers, and with Product to keep lifecycle nudges tightly aligned with the in-app experience.
• Raise the bar on experimentation: You'll run a continuous A/B testing program (hypotheses, tests, learnings, iterations) to improve existing flows and challenge our current lifecycle map. Eve