Marketing Manager – CDD

Il y a 7 jours

Nantes, Pays de la Loire, France Jobtailor Temps plein

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Execute and adapt Lengow’s marketing plan according to business priorities and market opportunities
Coordinate marketing initiatives across demand generation, events, content and partner marketing
Identify and prioritise the highest-impact opportunities for the business
Ensure strong alignment between Marketing, Sales and Partnerships teams
Monitor marketing performance and contribution to pipeline generation
Analyse campaign results and customer acquisition performance
Track key marketing KPIs and provide regular reporting to leadership
Drive data-informed decisions to optimise marketing investments
Oversee key marketing initiatives, including events, webinars and content programmes, while personally leading and executing French-speaking events and webinars
Support Lengow’s visibility across the e-commerce ecosystem
Contribute to the evolution of marketing assets and sales enablement materials
Monitor marketing spend and budget allocation
Work closely with Finance to ensure effective budget tracking and prioritisation
Lead and support a small international marketing team and external contributors
Set priorities, allocate resources and ensure smooth execution of key initiatives
Provide guidance, remove blockers and help the team focus on the highest-impact opportunities
Foster a collaborative, positive and results-oriented working environment

10+ years in marketing, including significant experience in a B2B SaaS environment
Defining and executing marketing plans
Leading and developing a marketing team
Working closely with Sales and commercial stakeholders
Managing marketing budgets and tracking business performance
Exposure to e-commerce/marketplaces is a plus
Another nice plus: experience with AI-powered marketing tools, workflow automation or productivity solutions
Strong understanding of B2B SaaS business models and marketing metrics
Data-driven mindset with the ability to turn insights into actions
Strong prioritisation and decision-making skills
Ability to manage multiple stakeholders and competing priorities
Hands-on approach with the ability to contribute operationally when needed, particularly on French-speaking initiatives
Excellent communication and cross-functional collaboration skills
Positive, pragmatic and solution-oriented attitude
Fluent French and English is mandatory
Spanish, German or Italian is a plus

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