Marketing Lead, France

il y a 24 heures

Paris, France Upway Temps plein

Marketing Lead, France & Southern Europe Join to apply for the Marketing Lead, France & Southern Europe role at Upway Upway is the leading marketplace for certified refurbished e‑bikes, operating across Europe and the US. We buy, refurbish, and resell e‑bikes with a rigorous technical process, making sustainable mobility more accessible while delivering a seamless, reliable customer experience. Department: Marketing Location: Paris Compensation: €70,000 - €90,000 / year Description We are looking for a 360° Marketing Leader to take full ownership of the marketing strategy for France (our historical market) and Southern Europe. You will act as the "CMO" for your region, balancing high‑level brand strategy with hands‑on execution. Reporting directly to the General Manager FRSE, you will drive growth, build brand love, and ensure Upway remains the top‑of‑mind choice for e‑mobility in the region. Key Responsibilities Own the Regional Strategy: Define and execute the full‑funnel marketing plan for France and Southern Europe. Be responsible for the budget, the channel mix, and the ultimate ROI of your region. Drive Performance & Growth: Work closely with the central performance team to optimise acquisition channels (SEA, Social, SEO). Continuously test new local levers (partnerships, influencers, offline activations) to lower CAC and increase volume. Build the Brand Locally: Adapt Upway’s global voice to the local nuances of the French, Italian, and Spanish markets. Manage PR, content, and brand activations to build trust and authority in the refurbished sector. 360° Execution: Strategic but operational – plan budgets, set up local partnerships, and review ad creatives as required. Lead & Collaborate: Manage local Marketing Managers and freelancers while collaborating daily with the central Strategy & Performance Growth teams to ensure alignment. Skills, Knowledge and Expertise Experience: 7‑10+ years in Marketing, ideally in a D2C, E‑commerce, or Marketplace scale‑up. Able to deliver "good" results in a high‑growth environment. T‑Shaped Marketer: Comfortable analysing spreadsheets for ROAS while also having the creative eye to sign off on brand campaigns. Builder Mindset: Resourceful, hands‑on, and thrives in an environment where you build the plane while flying it. Business Acumen: Understands that marketing exists to drive revenue; data‑driven and accountable to business metrics. Languages: Native French required; professional proficiency in English required; Italian or Spanish a plus. Why Join Upway? Impact: Directly contribute to the decarbonization of mobility by giving thousands of e‑bikes a second life. Ownership: Serve as the marketing voice for core markets; decisions have visible, immediate impact on the business. Growth: Join a Series C scale‑up backed by top‑tier investors during a hyper‑growth phase in Europe. #J-18808-Ljbffr

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