Marketing Lead, France

Upway is the leading marketplace for certified refurbished e-bikes, operating across Europe and the US. We buy, refurbish, and resell e-bikes with a rigorous technical process, making sustainable mobility more accessible while delivering a seamless, reliable customer experience.

We are looking for our Marketing Lead for France & Southern Europe (FRSE) to own the end-to-end marketing strategy and execution within those 3 markets. This role combines strategic thinking and hands-on execution: you will drive growth, optimise performance across channels, localise our brand, lead a team and work closely with General Managers and central teams to deliver measurable business impact.

• Full-Funnel Marketing Strategy: Develop and implement a comprehensive marketing strategy tailored to the FRSE region, addressing each stage from awareness to conversion
• Channel Management & Scaling: Plan, manage, and scale campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and other relevant channels.
• Brand Positioning: Define and continuously refine Upway's brand positioning in FRSE to establish it as the go-to destination for refurbished e-bikes.
• Performance Optimization: Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth.
• Cross-Functional Collaboration: Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives
• Team Leadership: Build, mentor, and lead a high-performing local marketing team.
• Innovation & Experimentation: Continuously test and evaluate new formats, partnerships, and creative concepts to drive growth and engagement.

• years of experience in marketing or growth roles, ideally in fast-paced, performance-driven environments (marketplaces, e-commerce, mobility, D2C)
• Strong understanding of performance channels (paid search, paid social, CRM) and ability to interpret data to drive decisions
• Solid experience and understanding of SEO, including keyword optimisation, on-page fundamentals, and coordination with content/tech teams to improve organic visibility
• Proven ability to plan and execute multi-channel campaigns with measurable results (CAC, ROAS, conversion rate, traffic).
• Experience managing and optimising a marketing budget.
• Strong analytical and problem-solving skills; comfortable with dashboards, experimentation, and weekly performance reviews
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Ability to operate autonomously, prioritise effectively, and deliver high-quality work in a fast-moving environment

• Impact & Ownership: High-impact role with full strategic and operational responsibility.
• Purpose-Driven Mission: Be part of reshaping mobility through sustainability and innovation.
• Dynamic Environment: Thrive in a fast-paced startup setting with significant growth potential.
• Location: Office in Gennevilliers, very close to Paris
• Competitive Package: Attractive salary plus equity participation.
• Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.

At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.

Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.

We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $65M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.