Marketing Lead, France

il y a 13 heures

Paris, Île-de-France Upway Temps plein

Department:
Marketing

Location:
Paris

Compensation:
€70,000 - €90,000 / year

Description
Upway is the leading marketplace for certified refurbished e-bikes, operating across Europe and the US. We buy, refurbish, and resell e-bikes with a rigorous technical process, making sustainable mobility more accessible while delivering a seamless, reliable customer experience.

We are looking for our Marketing Lead for France & Southern Europe (FRSE) to own the end-to-end marketing strategy and execution within those 3 markets. This role combines strategic thinking and hands-on execution: you will drive growth, optimise performance across channels, localise our brand, lead a team and work closely with General Managers and central teams to deliver measurable business impact.

Key Responsibilities

  • Full-Funnel Marketing Strategy
    : Develop and implement a comprehensive marketing strategy tailored to the FRSE region, addressing each stage from awareness to conversion
  • Channel Management & Scaling
    : Plan, manage, and scale campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and other relevant channels.
  • Brand Positioning
    : Define and continuously refine Upway's brand positioning in FRSE to establish it as the go-to destination for refurbished e-bikes.
  • Performance Optimization
    : Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth.
  • Cross-Functional Collaboration
    : Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives
  • Team Leadership
    : Build, mentor, and lead a high-performing local marketing team.
  • Innovation & Experimentation
    : Continuously test and evaluate new formats, partnerships, and creative concepts to drive growth and engagement.

Skills, Knowledge and Expertise

  • years of experience in marketing or growth roles, ideally in fast-paced, performance-driven environments (marketplaces, e-commerce, mobility, D2C)
  • Strong understanding of performance channels (paid search, paid social, CRM) and ability to interpret data to drive decisions
  • Solid experience and understanding of SEO, including keyword optimisation, on-page fundamentals, and coordination with content/tech teams to improve organic visibility
  • Proven ability to plan and execute multi-channel campaigns with measurable results (CAC, ROAS, conversion rate, traffic).
  • Experience managing and optimising a marketing budget.
  • Strong analytical and problem-solving skills; comfortable with dashboards, experimentation, and weekly performance reviews
  • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
  • Ability to operate autonomously, prioritise effectively, and deliver high-quality work in a fast-moving environment

Benefits

  • Impact & Ownership
    : High-impact role with full strategic and operational responsibility.
  • Purpose-Driven Mission
    : Be part of reshaping mobility through sustainability and innovation.
  • Dynamic Environment
    : Thrive in a fast-paced startup setting with significant growth potential.
  • Location
    : Office in Gennevilliers, very close to Paris
  • Competitive Package
    : Attractive salary plus equity participation.
  • Global Collaboration
    : Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.

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