Field Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

The Demand & Field Marketing Manager is a critical engine of our demand generation program across the EMEA business, with a heavy focus on event strategy, compelling content, and execution. This role serves as the connective tissue between corporate marketing and our regional sales teams. You will collaborate with cross-functional teams to design, operationalize, and execute high-impact field marketing programs—spanning proprietary (first-party) events, strategic third-party conferences, joint partner activations, and scalable webinars—that drive customer acquisition, engagement, retention, and pipeline growth in EMEA. The ideal candidate is not just a logistical mastermind, but a storyteller and content strategist. You know how to craft high-value propositions that create a sense of urgency and FOMO (fear of missing out), ensuring high attendance and unforgettable attendee experiences from invitation to post-event follow-up.

This position is an individual contributor role reporting to the Marketing Director.

Responsibility

• Own the planning, budget management, and execution for all EMEA field programs, including first-party executive roadshows, third-party industry trade shows, joint partner activations, and localized webinars

• Drive the content lifecycle for all events to maximize registration and engagement. Craft the overarching event value proposition and write compelling copy for pre-event invites, landing pages, during-event materials, and post-event nurture tracks that trigger immediate action

• Collaborate with Product Marketing and local leadership to translate complex technical concepts into engaging, narrative-driven presentation decks, session abstracts, and on-stage talk tracks. Ensure a cohesive, high-impact brand story is told across all touchpoints

• Select and pitch the best internal executives, subject matter experts, customers, or external speakers strategically for each event format. Prep speakers on talk tracks, audience demographics, and presentation flow to ensure maximum impact

• Architect a seamless, memorable experience across three critical phases: Pre-Event: Buzz-building campaigns, hyper-targeted invitations, and sales alignment. During-Event: On-site atmosphere, engaging content delivery, and interactive networking. After-Event: Content recycling, rapid follow-up cadences, and continuous value delivery

• Partner closely with Sales to design tight pre-event outreach and post-event follow-up cadences, ensuring high attendance, on-site meeting bookings, and rapid lead conversion

• Oversee the technical setup, target list segmentation, and tracking architecture for all field campaigns. Evaluate total impact and ROI (MQLs, pipeline generated, accelerated pipeline) to continuously refine EMEA strategy

• Oversee external venues, production agencies, and suppliers to ensure top-tier event execution on time and within budget

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 5+ years of B2B high-tech marketing experience, with a proven track record specifically in Field Marketing, Content Marketing, and Event Management

• &l