Product Marketing Manager

il y a 11 heures


Paris, France Gameloft Temps plein

WHAT YOU WILL BE WORKING ON As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences. Main challenge As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences. What it means on a daily basis Go-to-marketstrategy(New GameLaunches) : Definecompellingmarketingpositioningandexecutecomprehensivelaunch plans for newgames,includingmarketanalysis,USPs,targetaudience insights,pre-order, launchday, andongoinglivemarketingstrategies. Manage storepublishing,collaboratewithmarketing teams (Community, PR, UA,Influencers, ASO), andcultivatestrongrelationshipswithlicensorstoensurecohesivecampaignsandsynergisticopportunities. Live Game Marketing & Roadmap : Identifykey moments for livegameactivations,conceptualizeandpresent innovative marketingcampaigns,coordinatemarketing experts toexecutetheannualroadmap, andmaintainstronglicensorrelationshipsfor asset validation and collaboration. Discount & PromotionStrategy: Developand manage the discountcalendaracrossall platforms, set discountrates,leveragepromotionaltools,conductA/Btesting, and monitor sales performance torecommend optimizations. MarketIntelligence & TrendAnalysis: Monitorindustrytrends in gaming and marketing, andanalyzedata toextractkey insights for thegamedevelopmentteam. Who would you be working with You will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance... WHAT YOU NEED TO SUCCEED 3–5+yearsof gaming/entertainmentindustryexperiencein aproductmarketingrole. Provenabilitytodevelopandexecutesuccessfulgamelaunch and liveoperationsstrategies. Stronganalyticalskillsand a data-drivenapproachto marketing. Fluent Englishmandatory. WHO YOU ARE Excellent cross-functionalcollaboration andteamwork. Creativethinkingandproblem-solvingto design innovative marketing activations. Someonewhoismotivatedabouttheirworkand apassionateabout the gamingindustry Recruitment Process A phone call with our talent acquisition specialist (30min) : to assess how this role matches what you are looking for and to ensure it aligns with what we are seeking. An interview with our Product Marketing Lead (1-hour) : to evaluate your experience, expertise, and alignment with the needs &ask your questions. An interview with our Studio Manager(1-hour) : to deepen the discussion, align on strategic expectations, and further explore your approach and vision for the role. #J-18808-Ljbffr



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