Product Marketing Manager

France, Île-de-France, Paris - Netherlands, Noord-Holland, Amsterdam
DESCRIPTION
About Zenchef
At Zenchef, we empower over 20,000 European restaurants. Our platform streamlines reservations, optimizes table management, and fosters lasting connections. With a suite of features enhancing the entire dining journey, we redefine experiences, turning first-time diners into loyal regulars. Our mission is to create memorable dining moments, and our vision is a restaurant industry where technology brings people together at the table.
At Zenchef, our core values—Craft, Thrive, and Heart—guide everything we do. We are dedicated craftspeople who blend ownership with hospitality, prioritize quality, and embrace continuous growth. Leadership, a focus on long-term success, and a commitment to development shape our decisions, creating an environment where everyone can thrive. Rooted in trust and compassion, we celebrate unity and cherish the moments we share together.
**Your purpose**:
We are looking for a talented, creative, and data-driven Product Marketer with a passion for positioning B2B SaaS products and features as industry-leading solutions, driving adoption, and maximizing revenue growth.
As a Product Marketing Manager at Zenchef you’ll collaborate closely with our Marketing and Product teams to build and implement compelling marketing strategies that highlight the value of our solutions for restaurants across Europe.
This is a strategic and high-impact role where you'll tap into your unique understanding of B2B SaaS and expertise in customer-oriented communication to articulate our product’s value proposition, making it more relatable and appealing to our clientele.
**‍ Your team**:
At Zenchef, Marketing is at the heart of growth. We're a cross-functional, impact-driven team that works closely with Product, Sales, Customer Success and Strategy to bring our vision to life: helping restaurants thrive with tech that works for them, not against them.
We’re split across Content, Acquisition, Brand & Design, and Partner Marketing and we love mixing creativity with performance. Whether we're launching new products, co-hosting campaigns with partners, or building stories that resonate with restaurateurs, we do it with empathy, agility, and a deep respect for our audience.
Joining the team means contributing to a dynamic, collaborative environment where ownership, experimentation, and smart execution are not just encouraged, they're expected.
**‍ What you will do**:
Key Missions
Understand and articulate customer needs, translate complex product features into simple, compelling narratives.
Develop and execute go-to-market strategies for new product features and enhancements, ensuring that all customer-facing teams are prepared to effectively sell and support them.
Leverage data and customer insights to craft persuasive product positioning and messaging that differentiates our product in the marketplace.
Work cross-functionally with and within product teams (Product Managers, Engineers, Designers) to implement the product marketing strategies.
Create compelling sales and marketing collateral and tools that effectively communicate the unique benefits of our products, including case studies, product videos, website copy, and blog posts.
Measure and analyze the effectiveness of product marketing initiatives and campaigns, iterating, and improving upon them over time.
**UNDERSTAND**:
**Market Insights**: Uncover trends, customer needs, and competition in the restaurant technology landscape.
**Stay Ahead**: Benchmark and analyze competitors' offerings, positioning, and marketing strategies to gain a competitive edge.
**Customer Understanding**: Develop a deep understanding of the B2B buyer persona.
**SHAPE**:
**Compelling Messaging**: Craft clear value propositions and messaging for our B2B products.
**Collaborate**: Work with Product Management to shape the product roadmap.
**Internal Teams Empowerment**: Create sales and customer support enablement materials (presentation, training,) that equip our teams.
**GO TO MARKET**:
**Winning Strategies**: Drive product adoption, market penetration, and revenue growth.
**Stand Out**: Position our products effectively through pricing, packaging, and promotion.
**Team Collaboration**: Work with cross-functional teams to launch and generate awareness and demand.
**ENGAGE**:
**Targeted Campaigns**: Execute marketing campaigns to engage and nurture prospects and customers.
**Captivating Content**: Co-create compelling content with our content managers that educates and engages our B2B audience.
**Optimize Performance**: Measure and analyze campaign effectiveness, gather feedback, and optimize strategies.

**REQUIREMENTS**:
**️ What you will bring to the table**:
You have at least 5 years of experience in a similar role, with a specific focus on the B2B SaaS industry.
You have worked in a digital product organization and you understand its stakes.
You have a deep understanding of product mar