Creative Strategist

About The Company

Education is the most powerful lever for driving the transition to a sustainable society. That’s why we’ve built a university dedicated to educating and empowering the change-makers of tomorrow. We offer accredited degree programs designed to equip learners with 21st-century competencies while providing access to a world-class network of experts to maximize their impact.

As a remote-first institution, we use technology and AI to enable flexible, personalized learning - accessible from anywhere in the world.

We are proud to be the first EdTech startup in Europe with a fully state-recognized university license and to be ranked among the Top 20 EdTech startups globally.

Tomorrow University: A Next-Generation University for Impactful Careers

Our Inspiration

We believe that transforming education requires rethinking how we teach. At Tomorrow University, we move beyond the traditional, teacher-centered approach and embrace a student-centric learning model. Our goal is to equip learners with the essential skills and mindset needed to create global impact, supported by a vast network of change-makers.

Our Mission

At Tomorrow University, we leverage science and technology to enhance learning while fostering a global community for continuous growth and impact. Our students learn by applying their knowledge to real-world challenges and engaging with world-class educators, mentors, and partners from around the globe.

Be aware that all of our positions are completely Remote but our working hours are Central European Time (+/- 2h)

About The Role

The marketing team works across three growth levers: create demand, acquire demand, convert demand. Four people own that work between them. You own create demand. Your job is to make more of the right people want a Tomorrow University degree.

Choosing a degree is a slow, expensive, high-trust decision. People discover us, come back weeks later, attend an event, compare options, worry about cost, and take time to decide. Your work gives them a reason to pay attention and helps build the confidence to take the next step.

You set the content strategy and produce much of the work yourself. You decide what we say, who we say it to, which formats and channels we use, and what is worth testing. Most weeks, that also means writing, filming, editing, or building the asset.

You have support. Part-time creators help increase output once we know what works, and our designer supports the work that needs stronger craft or brand treatment.

We are looking for someone who likes making things, putting them in market, and learning from the response. The goal is consistent demand creation, with a clear view of which ideas, messages, and formats are actually working.

What You’ll Own

Make people want this degree.

• Develop the content strategy across programs, markets, paid, organic, and social. You decide the ideas, the messages, the proof points behind them, and which audiences they are for.
• Turn our positioning into creative that people understand and remember. That means knowing how to express an idea through copy, design, photography, video, or a combination of them.
• Lead the creative for program launches and seasonal campaigns from first idea to execution.

Work at strategy level and make the work yourself

This is a small startup, so the role moves between strategy and execution all the time.

• You write exceptionally well and can take an idea from rough concept to finished asset yourself.
• You are comfortable designing in Figma or Canva, shooting photography, filming and editing video, and producing short-form content for social and paid. You also know when a stronger piece needs a specialist.
• Freelancers and creators are there to support and scale the work, but you need enough creative range and judgement to direct them well.
• Use AI image and video tools where they are genuinely useful, alongside more traditional production.

Own social content strategy and creation

You own what we say on social and what we make for it.

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