Insights Lead

Overview

SodaStream, a PepsiCo company

At SodaStream, we don’t just work - we create, innovate, and make things sparkle

As leaders in our category, we transform still water into sparkling water, sparkling water into soda, and ideas into success. Every day is an opportunity to reinvent how people enjoy their beverages.

As part of PepsiCo, SodaStream benefits from a strong global footprint. Within this, the South Europe Cluster brings together France, Italy, and Iberia (Spain & Portugal), combining diverse markets, talents, and perspectives to drive sustainable growth.

Based in Carquefou (France), this role sits at the heart of the cluster, supporting cross-country performance and collaboration.

At SodaStream, we thrive on optimism, energy, initiative, excellence in execution, and strong team spirit.

More than ever, we are committed to reducing single‑use plastic and driving meaningful change in the way beverages are consumed.

We value people who take ownership, move fast, challenge the status quo, and turn ideas into action

Job Overview

The Insights Lead South Europe Cluster is responsible for leading end-to-end consumer and market insight generation to support strategic and operational decision‑making across the region.

Reporting to the Head of Marketing South Europe Cluster, this is a role that plays a critical part in embedding a data‑driven and consumer‑centric approach across the organization.

Operating in a multi‑country environment (France, Italy, Spain, Portugal), the role requires strong analytical expertise, stakeholder influence, and the ability to translate complex data into actionable business recommendations.

Responsibilities

Key Responsibilities

Consumer & Market Insights Generation

• Lead end-to-end consumer and shopper insight generation across qualitative and quantitative research

• Analyze market, category, and competitive data (e.g. Nielsen, Kantar) to identify trends, risks, and opportunities

• Support growth agenda including penetration, brand awareness, and behavior change

Advanced Analytics & Data Utilization

• Apply advanced analytics techniques such as segmentation, forecasting, and predictive modeling

• Leverage AI and machine learning tools for trend detection, sentiment analysis, and demand forecasting

• Translate complex datasets into clear, actionable insights for business teams

Reporting, Tools & Data Visualization

• Design, maintain, and automate dashboards and reporting solutions using BI tools (Power BI, Tableau)

• Ensure accessibility, consistency, and reliability of key business data

• Drive adoption of data visualization and insight tools across the cluster

Business Partnering & Strategic Influence

• Partner with Marketing, Category, Sales, Finance, and Data/IT teams to shape data-driven strategies

• Support leadership with insight-based recommendations for key decisions

• Drive a consumer-centric mindset across the organization

Cross-Market Alignment & Governance

• Harmonize insight methodologies, tools, and frameworks across markets

• Ensure consistency while adapting to local market dynamics and maturity levels

• Share best practices and build a common insight language across the cluster

External Partners Management

• Manage research agencies, data providers, and analytics partners

• Ensure quality, relevance, and cost efficiency of external insights

• Drive continuous improvement of insight generation capabilities

Qualifications

Experience