Growth Content Specialist

Join to apply for the Growth Content Specialist (SEO/GEO) role at Alan. Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We are a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system, creating the most member‑centric experience. Who We Are We partner with 35K+ companies of all sizes, serving more than 1M members and have reached 770M+ in ARR. Our team of 700+ people operates across France, Spain, Belgium, and Canada. We are obsessed with helping members live healthier; long‑term thinking, customer‑led, and committed to excellence. We hire the best and empower them to succeed, with high standards, distributed ownership, and radical transparency. We grow through honest feedback, bold thinking, collaborative optimism, and empathetic challenges. We move fast by disciplined execution, fighting complexity, and focusing on what matters. We build a culture of open information, async decisions, and high‑impact processes. Alan is entering a new phase of growth. With more than 1 million members and 45 % year‑over‑year growth, we want to scale our acquisition efforts by bringing in a dedicated copywriting expert to accelerate growth across France, Belgium, Spain, and Canada. ⭐ Your Mission ⭐ Build and scale the content engine that will make organic search Alan's #1 acquisition channel across France, Belgium, Spain, and Canada. Work with our GEO/SEO Growth Marketer and the Growth team to turn content into traffic growth and business impact. This role combines writing content members love and architecting systems to scale it across four markets with different regulations and cultural contexts. You will also guard Alan's tone of voice to ensure brand consistency. Key Missions Accelerating content production Own and execute Alan's content calendar across formats: blog posts, in‑depth guides, landing pages. Cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity. Ship high‑quality work at pace while maintaining Alan's distinctive brand voice. Drive measurable business impact through strategic content Create content that generates awareness (brand & non‑brand traffic), conversions, and positions Alan as a category leader in health insurance. Ensure brand coherence from content execution to strategic narrative ownership. Expand and localize content across markets Adapt Alan's content framework for Spain, Belgium, and Canada – respecting local regulations, cultural nuances, and member expectations. Build repeatable localization processes that avoid bottlenecks and quality loss. Work with local market teams to ensure content is accurate, compliant, and resonates. Leverage AI to work smarter Build custom AI agents to automate research, drafts, and optimisation. Optimise for AI search (ChatGPT, Perplexity), not just Google. Test workflows that let you deliver quality content consistently. ⭐ What makes this role exciting ⭐ Shape the future of organic growth at Alan: tune from reactive execution to data‑driven strategy. Work at the intersection of content, AI, and health innovation. Multi‑market impact from day one: influence expansion across France, Belgium, Spain, and Canada. Join a fast‑growing team. Multidisciplinary crew with Marketers, Designers, Engineers. High autonomy and ownership. Mission‑driven impact. Level up your skills: train on AI agent creation and SEO automation to become an AI‑native content operator. ⭐ If you have some of the following, you may be a great fit ⭐ E‑qual opportunity: we invite all qualified candidates. Experience & Skills 2‑3 years of content/copywriting experience, with at least 1‑2 years in a high‑growth tech or scale‑up environment. Exceptional writing craft: compelling, clear copy across formats. SEO fundamentals: keyword research, semantic analysis, and optimisation tools. Track record of measurable impact: owned a content channel and can show results. Experience balancing brand and performance. Operational excellence at pace. Data‑informed mindset. Curiosity about AI/GEO. Languages: fluent in French and English (mandatory). For this role we’re looking for a B level on our grid. Nice‑to‑Have Multi‑market/localisation experience in European scale‑ups. Spanish or Dutch proficiency. Experience in regulated industries (fintech, healthtech, insurtech). Experience working closely with Growth Marketing, Demand Gen, or Product Marketing teams. Previous use of AI agents or content automation tools (Dust, Claude, GPT). Interest in health, insurance, or wellness topics. ⭐ Perks & Benefits ⭐ Fair rewards: generous equity packages complement your base salary (permanent contracts only). Flexible Office: amazing office space at Paris HQ, sponsored co‑working hubs or full‑remote with equipment sponsorship. All the tools you need: Macbook Pro, keyboard, laptop stand, monitor, Bose headphones. Flexible vacation policy & working hours. Delightful healthcare insurance: 100 % contribution covered for you and family (permanent contracts only). Transport: country‑specific commuter benefits. Learning & Training opportunities Parental leave: extended for all new parents (permanent contracts only). ⭐ Important note: we hire people, not roles. ⭐ After reading this job description, if you feel you don’t have all the prerequisites but it matches where you are now or what you’d like to grow into, we encourage you to apply Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply. We appreciate all applicants. If you identify yourself as a woman: research shows women often apply only when meeting 100 % of requirements. This is a guide, not a checklist. We’ll be thrilled to receive your application. Check out our About Alan and Career pages, as well as our Medium, blog, and Glassdoor page for more info. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Insurance Referrals increase your chances of interviewing at Alan by 2x. 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