Marketing Operations

Marketing Operations - Manager / Senior ManagerVeeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We\'re not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.The RoleWe are looking for a passionate Marketing Operations Manager to join our talented Marketing team. This role will focus primarily on the strategic consulting supporting the execution of marketing campaigns owned by the field marketing team and oversees the automation process including campaign creation, nurturing and distribution. We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time. This is a huge opportunity to help build the technology, processes, and best practices to optimize marketing campaign performance. The ideal candidate must have proven working knowledge of Marketo marketing automation best practices, and marketing analytics.What You\'ll DoAnalyze and interpret campaign trends to provide early insights into evolving best practices. Research and proactively communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement.Manage global campaign consulting services to guide field marketers on building best practice campaign journeys, enhanced nurture programs, and persona-focused segmentation.Establish and maintain strategic partnerships with key global marketing and sales stakeholders. Provide strategic recommendations for campaign performance enhancement and implement solutions to reach quarterly marketing and sales objectives.Develop recurring training and ongoing support of Marketo topics such as persona-based data segmentation, Marketo engagement studio best practices, and email testing.Own the delivery of campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization. Lead our Veeva Summit event reporting with weekly and post-event analytics.Requirements5+ years of experience in a fast-growth B2B enterprise software (SaaS) company supporting ABM campaign deployment and optimization with a strong understanding of key marketing conceptsMarketo and Sigma (or equivalent) proven working knowledge/certification requiredStrong understanding of B2B enterprise marketing processes including campaign planning, execution, QA testing, and conversion metricsPersona-focused database segmentation and augmentation expertiseStrong Excel expertiseAbility to build relationships working in a cross-functional global environmentAnalytical capabilities by translating marketing data into insights through storytelling that drive measurable changeCritical thinking, attention to detail, and problem-solving skillsHands-on, strong team player with a positive attitude and excellent oral and written English communication skillsAbility to own and deliver on multiple strategic projects under aggressive timelinesProven ability to excel in a dynamic, fast-paced environmentBachelor\'s degree requiredNice to HaveTableau desktop (creator) experience or equivalentBasic knowledge of SQL or other database expertiseAdvanced technical skills in HTML coding, CSS, JavaScriptDigital marketing knowledge: web tracking, Google AnalyticsVendor management experienceLife sciences industry experience is a plusPerks & BenefitsThe chance to work with a genuine market leaderOpportunities for progression - the sky is the limitIncredible support from the wider team, and a best-in-class tech stack to help you be successful in your roleWork anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need toA wide range of perks & benefits - Don’t just take our word for it, apply here and find out moreVeeva\'s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.Job DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: MarketingIndustries: Software Development, IT Services and IT Consulting, and Pharmaceutical ManufacturingReferrals increase your chances of interviewing at Veeva Systems by 2xGet notified about new Senior Manager Marketing Operations jobs in France. #J-18808-Ljbffr