Senior PR

Job TitleSenior PR & Influence Manager (CDI)Travel Required25% of timePosting Start Date23/12/2025Work ArrangementHybrid – office presence 4 times a week (Monday through Thursday)Location8th arrondissement, Paris, France until July 2026, after which the company will depart to Colombes.Company OverviewFilorga, part of Colgate‑Palmolive since 2019, is the first French aesthetic medicine laboratory founded in 1978. The company designs, develops and produces injectable products used by leading medical specialists worldwide. In 2007, Filorga expanded its expertise in aesthetic medicine by providing a range of revolutionary cosmetic products formulated with NCEF, a unique compound encapsulating the same ingredients used in injections. More than fifty cosmetic products have become available over time, all sharing the same principle: to combine optimal and clinically proven effectiveness with sensorial textures and premium packaging. Filorga is today present in more than 70 countries worldwide.Who We AreColgate‑Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name. Join Colgate‑Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.ObjectivesImprove brand notoriety and desirability by partnering with local markets to develop and deploy creative and innovative initiatives.Shift the global‑local dynamic from "guideline dissemination" to active co‑creation, ensuring local nuances shape global strategies.Increase the impact on User Generated Content (UGC), driving organic conversation and advocacy across social platforms.Develop and refine the global seeding strategy, ensuring product placement reaches the right hands to maximize visibility and desirability.Ensure all global PR strategies are delivered on time, within budget, and in alignment with the master brand strategy.Provide clear and consistent reporting on PR performance (EMV, Reach, Share of Voice).Roles and ResponsibilitiesStrategy Development: Define, document, and implement comprehensive strategies for PR and Influence, including sub‑strategies for increasing UGC volume and quality.Seeding Strategy: Design a strategic approach to product seeding and gifting that maximizes ROI, identifying key profiles, creating "unboxing" moments, and defining tiers for gifting (VIP vs. micro‑influencers).Concept Development: Collaborate with internal stakeholders to create compelling PR hooks and translate them into innovative local activations.Market Collaboration: Actively partner with local markets to co‑create initiatives, conducting regular brainstorming workshops and feedback loops to ensure global concepts work locally.Cross‑Functional Coordination: Serve as the central point of contact, coordinating input from experts and marketing teams while ensuring local market feedback is integrated into the final output.Meeting Management: Lead regular status meetings with local PR leads, using these sessions as forums for two‑way dialogue and idea exchange.Toolbox Development: Deliver flexible toolkits that allow local adaptation and creativity for the "360° PR & Influence" content delivery.Asset Management: Oversee the coordination and distribution of press assets, supporting local seeding and UGC campaigns.Timeline Management: Create detailed project plans for major activations, factoring in local market consultation and adaptation.Reporting: Consolidate global reports on coverage and influencer performance, focusing on tracking UGC growth and seeding initiative success.External Agency Management: Lead the external PR agency, briefing, monitoring performance, managing budget, and ensuring delivery against the global roadmap.Qualifications & Experience6–7+ years of experience in a similar role, with a strong focus on Public Relations and Influencer Marketing.Industry: Experience in the beauty or skincare industry is a significant plus.Global Context: Proven experience in a global or multi‑market role, with the ability to collaborate across diverse local teams.Language: Excellent written and verbal communication skills in English and French are mandatory.Soft Skills: Strong leadership, organizational, and interpersonal skills with a collaborative mindset. Candidate must be a facilitator of ideas, not just a manager of tasks.Reporting & LocationReports directly to the Head of Global Communications.Office presence required 4 times a week (Monday through Thursday).Performance MetricsSuccessful deployment of creative initiatives co‑developed with local markets.Measurable increase in UGC volume and engagement.Effectiveness of the seeding strategy (conversion from gift to post).Positive feedback from local stakeholders regarding collaboration and partnership.Clarity and consistency of global PR/Influence reporting.Our Commitment to InclusionWe develop strong talent with diverse backgrounds and perspectives, fostering an inclusive environment where everyone feels a true sense of belonging. Every individual can be their authentic self, be treated with respect, and be empowered to contribute meaningfully to our business.Equal Opportunity EmployerColgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.Reasonable accommodation during the application process is available for persons with disabilities. Please complete the accommodation request form if you require assistance. #J-18808-Ljbffr