Content & Social Media Specialist - France

XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.

Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.

Why should you be part of our success story?

XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.

Job Title: Content & Social Media Specialist - France

We are seeking a creative, self-motivated, and trend-savvy Content & Social Media Specialist with at least 3 to 4 years of experience (ideally coming from a creative agency or social agency background).

Role Overview

Reporting directly to the Deputy Senior Digital & Social Media Manager, you will be the driving force behind local French content production and social media operations. You will orchestrate local video shoots, manage social agency deliverables day-to-day, oversee e-reputation reporting, and actively monitor external EV/auto communities and forums to capture audience sentiment.

Key Responsibilities

Local Content Production & Brand Assets

• Local Video & Film Production: Drive the local creation and production of French video assets, vehicle showcases, test-drive footage, and localized brand content for XPENG vehicles with the support of production agencies
• Production Management: Lead creative briefs, shoot execution, external production crews (directors, videographers, photographers), and post-production workflows.
• Creative Direction: Continually pitch fresh, engaging formats tailored to the French market while maintaining XPENG’s premium AI/tech brand identity.
• DAM management : Manage the local assets platform

Social Media Management & Agency Coordination

• Day-to-Day Operations: Manage the day-to-day relationship with our social media agency on content calendars, local asset delivery, and community moderation guidelines.
• Social Trends & Formats: Stay ahead of social media trends, viral formats, and platform features (Reels, TikTok, YouTube Shorts, etc.) to keep XPENG at the forefront of automotive social content.
• E-Reputation Reporting: Review and analyze e-reputation and social sentiment reports produced in partnership with our specialized monitoring agency.
• External Community Surveillance: Actively monitor automotive forums, EV user groups, Reddit threads, and external social communities to track brand perception, sentiment, and user discussions outside our owned channels.
• CRM & User Engagement — EDM campaigns, dormant user reactivation, APP community, launch communication

Operational & Budget Administration

• Financial Follow-Up: Manage administrative workflows related to content and social media activities, including purchase order (PO) creation, invoice tracking, and budget reconciliation.

Candidate Profile & Qualifications

Experience & Hard Skills:

• 3 to 4 years minimum of experience as a Project Manager or Content Lead in a creative/social agency or brand marketing team.
• Strong background in video production and crea