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About the Role The role involves assisting the country company manager in various brand strategy and management tasks, ensuring effective brand promotion and marketing execution. Responsibilities Brand Strategy: Assist the country company manager in formulating medium‑and‑long‑term brand strategic plans and annual brand promotion strategies for key countries. Brand Management: Responsible for brand management work such as ensuring the standardization of VI application in the local market, guaranteeing a consistent overseas image for the Yutong brand. Brand Marketing and Promotion Execution: Lead brand marketing and promotion activities for the country company according to the annual plan, including project initiation, cost management, implementation, and performance review. Local Resource Development and Management: Source, bid, and sign contracts with relevant local agencies, and manage daily communication and relationship. Public Relations: Develop, manage, and maintain relationships with local media and industry association resources. Sales Tools: Collect client requests for marketing materials and information on competitor marketing materials, review, distribute, and manage marketing materials produced by headquarters. Regional/Country Websites: Maintain the daily operation of the official website in the target country. Social Media: Establish, operate, and manage local social media accounts. Summarize and review progress of brand and marketing promotion activities. Local Brand Analysis: Analyze local competitor brand landscape and develop brand building strategies targeting competitors. #J-18808-Ljbffr
