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About the Role
: The role involves assisting the country company manager in various brand strategy and management tasks, ensuring effective brand promotion and marketing execution.
Responsibilities
:
- Brand Strategy: Assist the country company manager in formulating medium- and long-term brand strategic plans and annual brand promotion strategies for key countries.
- Brand Management: Responsible for brand management work such as ensuring the standardization of VI application in the local market, guaranteeing a consistent overseas image for the Yutong brand.
- Brand Marketing and Promotion Execution: Responsible for leading brand marketing and promotion activities for the country company according to the annual plan, including project initiation, cost management, implementation, and performance review.
- Local Resource Development and Management: Responsible for sourcing, bidding, and contract signing with relevant local agencies, as well as daily communication and management.
- Public Relations: Responsible for the development, daily management, and relationship maintenance of local media and industry association resources.
- Sales Tools: Responsible for collecting client requests for marketing materials and information on marketing materials from local competitors; responsible for reviewing, distributing, and managing marketing materials produced by headquarters.
- Regional/Country Websites: Responsible for the daily maintenance of the official website in the target country.
- Social Media: Responsible for the establishment, operation, and management of local social media accounts.
- Responsible for summarizing and reviewing the progress of brand and marketing promotion activities.
- Local Brand Analysis: Responsible for analyzing the local competitor brand landscape and developing brand building strategies targeting competitors.
