Brand Lead

You. Better. With Alan.Alan's vision is to make prevention the new norm of care for all.Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.Who we areWe're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.By connecting all aspects of care – private, public, and direct to consumer – we create the most member‑centric healthcare experience. Through deep engagement, we empower everyone to overcome day‑to‑day health obstacles and live healthier lives.We partner with 32,000+ companies of all sizes, serving about 1 million members, and have reached €700 M+ in ARR. Our team of 700 people (still growing) operates across France, Spain, Belgium, and Canada.AboutPeople joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:What drives us – We're obsessed with helping our members live healthier.Mission is the Boss: long‑term thinking, seeking our mission success above all else.Member & customer‑led: obsessively focused on solving members & customers problems and creating the most delightful experiences.How we build excellence – We hire the best people and give them a platform to succeed.Champions of excellence: extremely high standards and talent density.Distributed ownership: accountable enlightened despots, everyone owns their decisions and results.Radically transparent: all information is accessible and written‑first, so everyone can make the best decisions asynchronously.How we grow together – We help each other improve through honest feedback and bold thinking.Optimistic alchemy: optimists who collaborate with genuine care and support teammates.Empathetic challengers: direct, caring feedback combined with praises to help each other grow professionally.Bold & creative contrarians: think differently to achieve greatness, try new approaches.How we move fast – We fight complexity and focus on what matters most.Disciplined in execution: taking decisive actions with focus that compounds success over time.Fight for simplicity: only high impact processes, smart frugality.The Brand Lead roleContextIn a context where Alan has surpassed one million members and positions itself as an integrated player in insurance, prevention, and access to healthcare—operating across four countries—we want to significantly boost our brand awareness and scale up our brand campaigns. We’re recruiting a Brand Lead to build a unified brand narrative for B2C, B2B, public sector, occupational medicine, and soon adjacent segments, with an ambition to become N°1 health leader in Europe.Pillars of the roleDefine Alan’s strategic brand positioningDramatically grow brand awarenessLaunch stand‑out brand campaignsLead the Brand teamYour traits and achievementsDefine Alan’s strategic brand positioningAbility to deliver an incredible positioning: Proven track record of crafting distinctive, memorable brand positioning for complex multi‑product companies.High agency and decisiveness: Can cut through ambiguity, make bold strategic choices, and get stakeholders buy‑in across countries and segments.Translates positioning into tangible campaigns: Can translate Alan’s positioning into a clear set of campaign buckets (product launches, brand announcements, ambassadors, influencers).Dramatically grow brand awarenessGreat taste and vision: Has led campaigns that clearly stood out creatively, with examples of work they’re proud of and can explain why it was distinctive.Earns media ROI: Can generate organic momentum through social media or PR, and then scale it through broadcast media and paid, turning one idea into a true 360° campaign.Data‑driven decision maker: Is able to take full ownership of brand KPIs (awareness, consideration, branded search, etc.) and tracking tools to ensure a direct feedback loop between strategy, execution, and learnings.Strategic thinking: Sees brand as a product, a system, a business asset, and a long‑term defensive asset. Knows how to build a brand system actually adopted by Sales, Product, and Marketing teams.Launch stand‑out brand campaignsBoth strategic and hands‑on: Can define campaign strategy but also roll up sleeves to execute, make creative decisions, and push work forward. Has personally owned end‑to‑end campaigns, from brief to post‑mortem, with 1‑2 concrete case studies where they can walk us through the problem, strategic choices, creative decisions, and results.Led large‑scale above the line campaigns: Has managed at least one sizable brand campaign budget (€1 m+), in collaboration with creative agencies and media agencies, that drove a measurable lift in awareness and generated disproportionate attention.Build and organise the brand teamTeam builder and mentor: Has built brand teams before, can coach marketers, and enjoys developing people’s skills.Operates in France, Spain or Belgium, and thinks globally: Knows our product, lives in our market, and can build relationships face‑to‑face with the team. Can shape a positioning and campaign approach that scales consistently across countries.Expected outcomesDeliver amazing brand campaigns that materially lift Alan’s brand in 2026 while clarifying our positioning for our different segmentsLead the brand team with high talent density and Alaners empowered to do their best workPerks & BenefitsAt Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high‑quality time with co‑workers.We offer:Fair rewards – Generous equity packages complement your base salary, for permanent contracts onlyFlexible Office – Amazing office space at our Paris HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship, we want you to live where you're the happiestAll the tools you need – Top‑of‑the‑range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphonesFlexible vacation policy and flexible working hours – Organise your time as you wishDelightful healthcare insurance – Extremely comprehensive health insurance – 100% of the contribution covered by Alan for you and your family, for permanent contracts onlyTransport – Country‑specific commuter benefitsLearning & Training opportunities – A highly flexible Training policy, free books and budget to attend and speak at conferences if the opportunity arisesParental leave – Extended parental leave for all new parents, for permanent contracts onlyImportant note: we hire people, not roles.After reading this job description, if you feel like you don't have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to applyNot everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info. #J-18808-Ljbffr