Café du Cycliste

Café du Cycliste was founded in 2009 in a traditional café nestled in the hills above the Côte d'Azur.

Specializing in high-end, performance cycling apparel, the brand is experiencing international growth. They are committed to having a positive social and environmental impact while fostering an inclusive work environment.

Café du Cycliste currently operates through three main channels:

• A flagship e-commerce site serving global markets (Europe, USA, UK, Asia)
  
  

• Five owned retail stores in : Nice, Paris, Munich, Palma de Mallorca and Bédoin Mont Ventoux
  
  

• Over 70 retail partners worldwide

To support its expansion, Café du Cycliste is looking for a global marketing leader who can drive profitable growth across both digital and non-digital channels while protecting and elevating our premium brand identity.

This strategic and hands-on role is suitable for either an experienced, very hands-on CMO or a high-potential "soon-to-be CMO" (Growth Marketing Lead / Head of Performance with strong brand sensitivity). You will work closely with the product, e-commerce, CRM and retail teams.

1. Define and Execute Global Growth Strategy

• Own global marketing performance (MER, growth, efficiency).

• Balance brand building with performance marketing to deliver sustainable, profitable growth.

• Collaborate with Finance on budgets, forecasting, and KPIs.

2. Drive Acquisition & Retention (Hands-on)

• Personally oversee and execute digital acquisition: Meta (IG/FB), Google (Search / Shopping / PMAX), and YouTube.

• Lead CRM, retention, and lifecycle marketing (Klaviyo mindset).

• Ensure strong alignment between paid media, e-commerce conversion, and CRM.

3. Brand Narrative & Omnichannel Consistency

• Live the brand narrative and storytelling, ensuring consistency across campaigns, e-commerce, CRM, and retail.

• Evaluate the performance of brand campaigns, events, partnerships, and offline initiatives.

4. Leadership & Team Building

• Build and lead a high-performing marketing team.

• Operate as a "player-coach": capable of defining the vision while executing technically when needed.

Profile

5–8+ years of experience in D2C, ideally within Premium, Cycling, Outdoor, or Fashion industries.

Proven experience in international scaling.

Essential technical mastery of paid media platforms (Meta, Google Ads): you must be able to launch and optimize your own campaigns.

Strong performance and data culture (focus on MER rather than just last-click ROAS).

Aesthetic sensibility: understanding that storytelling and brand-safe growth matter as much as performance metrics.

Skills

Natural leadership and team spirit.

Strong analytical and synthesis capabilities.

Excellent communication skills in both French and English.

Passion for cycling, the outdoors, or high-quality products

1. Based in Nice, France (HQ).

2. Hybrid work (Remote possible 1 day per week).

3. Availability: As soon as possible.

Full-time permanent contract (CDI).