Brand Manager

il y a 2 jours

Paris, France Scandinavian Tobacco Group Temps plein

Job Overview Role: Trade & Brand Activation Manager. Location: France – flexible within France. Contract: Full-time with a 212‑day annual work schedule. This position offers a unique opportunity to lead brand and trade activations in a dynamic, regulated market. You will translate strategy into execution, work closely with global teams, and drive visibility and performance across the French market. The role combines strategic thinking, operational execution, and cross‑functional collaboration in a flexible, entrepreneurial environment where autonomy is valued. Key Responsibilities Brand and Category Activation Co‑develop and execute the annual activation strategy and sales cycle. Lead market‑specific activation projects. Manage relationships with trade publications and official listings. Collaborate with cross‑functional teams to ensure brand consistency. Oversee the creation of marketing materials (POS, brochures, presentations). Monitor industry trends and propose improvements to brand tactics. Budget Management Monitor and manage the sales and marketing budget to meet national targets. Allocate resources to maximise brand impact and ROI. Ensure availability of effective sales and marketing tools. Develop and optimise sell‑in/sell‑out materials. Sales Force Support Provide reports on activation KPIs and budget tracking. Contribute to national and regional sales meetings with market insights and updates. Deliver product training using the CAB model. Market Analysis Deliver monthly performance reports and market insights. Identify untapped opportunities and pricing strategies aligned with global positioning. Commercial Plan Execution Support the development and implementation of the commercial plan through market analysis, pricing, and activation strategy. Qualifications A proactive, autonomous mindset with strong ownership. Structured thinking and solid project management skills. Ability to turn strategy into actionable plans. Strong communication and writing skills. Proficiency in MS Office, MS Teams, and BI tools (Power BI, Cognos). Fluency in English. Benefits A role with real impact and visibility across the business. A flexible work culture that values initiative and trust. A fast‑paced, international environment with room to grow. Direct collaboration with global teams and senior stakeholders. The opportunity to shape brand strategy in a complex, high‑responsibility market. A team culture built on ownership, transparency, and continuous learning. Hiring Process Before entering the hiring process, your application will be reviewed by our recruiting team. Applications are assessed against the key competencies required for the role. If your experience aligns, the process will consist of the following stages: Recruiter screen. Hiring manager interview. Leadership interview. EEO Statement We are recruited exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs. #J-18808-Ljbffr

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