Brand Manager

il y a 2 semaines


Paris, France Essor Temps plein

Essor – Brand Manager – Paris, Île-de-France, France Essor is a next‑generation consumer products platform that supercharges digital challenger brands into iconic global legends. Our portfolio includes health & wellness and lifestyle brands sold on Amazon, direct‑to‑consumer channels, and national retailers such as Target, CVS, and Walmart. About The Role As a Brand Manager, you will own a portfolio of brands, oversee their P&L, drive growth and profitability across multiple markets, and build strong, consumer‑loved brands. You will prioritize high‑impact actions, manage e‑commerce activities, define brand positioning, improve products, and lead market expansion efforts. What You’ll Do P&L management & business growth Own and manage the P&L for your brand portfolio, ensuring profitability and sustainable growth. Analyze data to identify opportunities that support both business performance and brand development. Develop and implement initiatives that strengthen the brand’s identity and consumer appeal while improving revenue and margin. Prioritize actions using the 80/20 principle to focus on initiatives with the highest business impact. Data‑driven decision making Monitor and analyze sales performance, customer behavior, and market trends. Continuously test and optimize PPC campaigns, pricing strategies, promotional activities, and content updates to improve conversions and ROI. Utilize data insights to inform product lifecycle management and marketing efforts. Market expansion & product launches Identify and execute new market entry opportunities to expand brand reach. Lead product launches from conception to execution, ensuring successful rollouts with strong sales performance and profitability. Adapt brand positioning and marketing strategies for different markets to maximize local impact and build lasting consumer relationships. Cross‑functional collaboration Work closely with internal teams—Operations, Performance Marketing, Creative, Content, Supply Chain, and Sourcing—to execute growth initiatives. Provide input for demand forecasting, inventory planning, and pricing strategies to align with business goals. Collaborate with the marketing team to drive customer acquisition, retention, and brand loyalty campaigns. What You Are 3‑5 years of experience in e‑commerce brand management or e‑commerce marketing. Strong ability to analyze data, draw conclusions, and make recommendations. Experience in P&L management with an understanding of revenue and margin drivers. Ability to prioritize work in a fast‑paced, high‑ambition environment. High level of organization, impeccable attention to detail, and capacity to proactively solve complex problems. Bachelor’s degree in Business, Digital Marketing, or a related field. Positive attitude, reliability, transparency, and enjoyment of working in an international environment. We Are Seeking For People Who Are owners and continually raise the bar. Are sincerely open‑minded and willing to examine their strongest convictions with humility. Nurture and embrace differing perspectives to make better decisions. What’s in it for you? A supportive, diverse and global team with a growth mindset. A scaling company with great industry professionals. A flexible (hybrid) working environment. Great opportunities to get involved with exciting projects. We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status. #J-18808-Ljbffr


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