International Strategy Director
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Publicis Connected Media is seeking an International Strategy Director to drive strategic growth within PMI.
Responsibilities
- Carries the Publicis ‘Power of One’ vision
- Identify opportunities to bring strategic value for clients and revenue for PMI
- Co‑construct the growth roadmap with the business lead, on your accounts, and be accountable for its delivery
- Facilitate integration across different players and expertises (creative agencies, influence, media experts, publishers, etc.)
- Advocate for the strategic vision to be carried through to activation
- Establish yourself as a strategic business partner for senior clients
- Run brainstorming and workshops
- Be knowledgeable on Publicis suite of tools and an expert on audience, strategic and planning tools
- Manage a media strategist
- Define media priorities for the year – define growth pillars and ensure they are infused throughout the year with everything that Publicis as a whole does
- Media innovation – help enhance new ways of thinking media, finding key opportunities beyond traditional media paths (content, new creative partners, etc.)
- Ad hoc strategic projects – identifying and presenting media trends, managing growth sessions on key media topics (how to leverage AI, positive media strategy, how to redefine how we speak to families, etc.)
- Define media strategy for key campaigns/moments – identifying context, defining connection idea and developing media pillars
- Manage and develop inspirational sessions on various sectorial and media topics (social search, AI and its impact on the industry, etc.)
- Develop audience playbook
- Lead new business pitches, contribute to consulting missions, write award submissions and lead production of research and strategic publications (strategic intelligence, studies, POVs, etc.)
- Be part of the stimulating strategic planning community (≈10 people) within Publicis Media International, based in Paris
Qualifications
- Bachelor’s Degree or above, preferably related to Advertising, Marketing, Communication, or Business
- + 8 years of experience in Media
- Good knowledge of media planning tools and key sources
- Experience planning, evaluating, and organizing large campaigns with different online channels
- Excellent English and French skills in both written and verbal communication
- Endless curiosity for the industry, humans, society, and tech
- Facilitator mindset; capable of challenging status quo and breaking deadlock situations
- Demonstrate flexibility and adaptability under pressure
Benefits
- Office located in the 17th arrondissement of Paris
- Remote work possible up to 2 days per week
- Extensive training opportunities – Bastille Academy, 30,000+ e‑learning modules including certifications, in partnership with LinkedIn Learning via proprietary platform Marcel
- Transparent talent policy
- Numerous events to learn, connect, and celebrate together
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