RYO Product Manager

# Product Manager
- Lightweight Papers
* Paris, 75004
* CDI
* 17/09/2025## DescriptionSWM is a leading global supplier of engineered solutions and advanced materials for a wide range of industries. Our expertise in industrial innovation and manufacturing excellence allows us to deliver high-performance solutions that improve the efficiency, durability, and sustainability of our clients' products.SWM is looking for a dynamic and business-driven Product Manager to join our Alternative Markets Business Segment .As Product Manager, you’ll drive strategy, pricing, product portfolio, and promotion for our Rolling Papers — working cross-functionally with teams across Sales, R&D, Operations, and more. From concept to launch, your mission will be to align our capabilities with market needs. This role is ideal for a business-driven professional with a sharp strategic mindset, strong analytical skills, and a passion for creating impact through data and customer insight.
Ideally based in France to collaborate closely with our Saint-Girons team, the position can also be located at our headquarters in Luxembourg.Main Responsiblities* Maximize sales revenue, market share, and profit margins for the product line.
* Lead the multi-generation product planning and coordinate implementation of associated action plans.
* Define and deliver a clear product vision and roadmap.
* Develop pricing strategies and guidelines for both new and existing products.
* Build and manage the brand identity, reputation, and communication strategy.
* Oversee the entire product development cycle — from concept through design, engineering, manufacturability, and launch.
* Ensure product and service quality meets or exceeds customer and market expectations.
* Monitor and optimize production capacity to meet the needs of target segments and geographies.
* Report on product line performance, risks, opportunities, and strategic progress using clear dashboards.
* Identify unmet customer needs, market challenges, and key pain points.
* Analyze the competitive landscape, including pricing, features, performance, applications, and innovation, to inform strategic decisions.
* Track and interpret market trends, drivers, and regulatory changes impacting the segment.
* Maintain and grow a reliable partner and supplier network to support market delivery.
* Collaborate with internal stakeholders to define and execute product line strategies effectively.## Profil
* Bachelor’s degree in Engineering, Business Administration, or related field; a specialization in Marketing is a plus
* Minimum of 5 years’ experience in Product Marketing, preferably within the Tobacco Industry or with a materials supplier to the Tobacco Industry
* Fluency in spoken and written English
* Proficiency in French is required
* Excellent communication skills
* Proven ability to lead projects and cross-functional teams
* Strong analytical skills; data-driven decision maker
* Strategic mindset with an entrepreneurial and innovative spirit
* Experience in managing partnerships and strategic alliances
* Self-motivated and autonomous
* Passionate about collaborating with partners to solve their specific challenges, while prioritizing customer trust and experience

What we offer
Step into a pivotal role where you'll help shape the future of a key product line, lead cross-functional initiatives, and engage with global markets.
* A strategic, high-impact role at the heart of product and business development
* Cross-functional collaboration in an international and innovative environment
* Opportunities for international career development and mobility
* Attractive compensation package with benefits Apply now and take the lead in shaping a product strategy with global impact #J-18808-Ljbffr