Brand Management

Company Description

Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

Job Description

You play a key role in supporting the transformation and evolution of two of our premium brands, connecting to workstreams that shape and support each brand’s core idea, including building tools that support communication, integration and alignment across a multitude of global and regional stakeholders. You value collaboration and critical thinking, you are insatiably curious and love connecting with bright international minds to be part of building global brands from strategy, product evolution through to internal and external communications.

Brand Experience Design

Collaborate with subject matter experts (internal teams, external partners) toAssist in the ideation, development and enhancement of brand strategy, products, sub-brands, and signature brand moments.Help implement strategic partnerships to enrich guest engagement and deliver unique, memorable experiences.Contribute to talent experience tools, touchpoint optimization, and sustainability integration. Contribute to the design and optimization of talent experience tools, ensuring brand culture is embedded across employee touchpoints.Integrate sustainability and ESG initiatives into brand strategies to enhance long-term impact.Support the development and execution of the brand customer journey, ensuring seamless deployment across all touchpoints.

Brand Compliance And Product Strategy

Help implement design guidelines and create briefs and specifications to enhance productSupport the development of brand cost and investment modelsSupport portfolio management initiatives, including PURE (Property Upgrades, Renovations, and Enhancements), to optimize brand equity and asset value.

Brand Health Monitoring

Track brand performance and assist with monitoring guest satisfaction.

Brand-Led Culture & Marketing Excellence

Contribute to building a brand-centric culture, fostering alignment and governance across key stakeholders, regional and hotel teamsAssist in developing internal training, communication, and engagement initiatives to reinforce brand identity and values.Act as a liaison between internal teams and external agencies, to align with brand positioning and strategic objectives.Oversee day-to-day operational tasks, including document management, filing, management of internal tools/platforms, and administrative support.Maintain brand assets, databases, and guidelines, ensuring stakeholders have access to the latest tools and resources.Support management of milestones and internal communications throughout the year such as: budget planning, stakeholder meetings, newsletters etc.

Qualifications

Masters degree in Brand management/marketing5+ years in Marketing, preferably Brand Management experienceStrong affinity with hospitalityStrategic oriented and analytical mindExcellent communications skills (writing and speaking) in French &EnglishAbility to work transversallyAbility to influenceProject Management

Additional Information

Why join us?

And what are our commitments?

To the world

Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, At Accor

Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

• ALL - Heartist® pr