SEO Manager

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Role Overview

The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensureSharkNinjashows up wherever customers are looking. This isa hands-on, delivery-focused roleresponsible for improving organic visibility and revenue. The SEOManager works closely with content, trading,product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.

Key Responsibilities

Traditional SEO

• Facilitate the implementation of our SEO strategy in the UK,recognisingmarket specific nuances
• Optimiseon-page elements, includingoptimisingwebsite content, meta tags,headersand internal linking structure
• Own the organic blog and informational content roadmap to build topical authority
• Identifycontent gaps through competitor analysis and search demand data
• Brief and work alongside copywriters andcomplianceteams to ensure content meets search intentand is legally sound
• Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy
• Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams tomaximisediscoverability and impact
• Work alongside the Performance Marketing team to support the Paid Media leads inmaximisingcross-channel budget efficiencies
• Stay up to date with search engine algorithm changes and adapt strategies accordingly tomaintainor improve rankings
• Advocate SEO best practices and the benefits of SEO to the wider team

Merchandising SEO

• Conduct out in-depth,localisedkeyword research toidentifyopportunities for existing categories,productsand NPD
• Optimisecorecategory and product pagestoincreaseorganic visibilityand revenue
• Identifyand addresscannibalisationacross pages and products
• Work withproduct teams andmerchandisers to align on category structure and naming conventions
• Report on weekly and monthly performance against forecast and KPI’s
• Take a data-driven approach and continuously look for ways tooptimiseSEO performance, and where relevant, automate

AI Search & Future Readiness

• Structure product and category page content to win featured snippets, People Also Ask boxes, and AI Overviews
• Identifyandoptimisefor question-based search patterns across all page types
• Monitor AI Overview appearances in Google Search Console and third-party tools
• Track where brand and product names appear (ordon'tappear) in AI-generated responses across Google, ChatGPT, Perplexity, and similar tools, flagging gaps and opportunities
• Stay current with emerging Generative EngineOptimisation(GEO) best practices and contribute to an internal testing framework
• Develop guardrails to ensure any AI informed content meets Google’s guidelines

Skills & Experience

Essential

• Hands-on SEO experience in an ecommerce or content-led environment
• An in-depth knowledge of content SEO best practice
• Confident use of Google Search Console &SEMrush
• Solid understanding ofon-p