Senior CRM

OverviewUnibail-Rodamco-Westfield développe et opère un portefeuille d’actifs immobiliers à usage mixte, durables et premium dans les villes les plus dynamiques d’Europe et des Etats Unis.Reinvent Being Together : Portés par notre raison d’être, nous nous mobilisons pour accélérer la régénération urbaine et participer à repenser la manière dont nous vivons ensemble dans les villes, en créant et en opérant des lieux durables et uniques qui réinventent le vivre ensemble. Nous imaginons au cœur de nos destinations des expériences différenciantes et inspirantes qui créent de nouvelles opportunités d’échange et de connexion entre nos visiteurs et les marques.Une approche durable : Le développement durable est au cœur de notre activité. Nous sommes leader dans notre secteur et, à ce titre, nous sommes déterminés à continuer à contribuer activement à la transition environnementale des villes vers la neutralité carbone.Together at URW : Les 2 000 collaborateurs du Groupe œuvrent ensemble à imaginer et opérer de destinations durables, dont les usagers sont au cœur et qui sont des catalyseurs de la vitalité des territoires dans lesquelles elles sont implantées.Explorez notre univers sur et partagez votre expérience surNous recherchons actuellement notre :Senior CRM & Loyalty Manager – (F/H)CDIWhat we offerWithin the Marketing Department, the CRM & Loyalty team takes part into the Group strategy to build business value around our visitors, in order to generate uplift for our shopping malls footfall and turnover and develop new opportunities & capabilities for our business partners (retailers/brands).As direct report to the Group Marketing Director, the Senior CRM & Loyalty Manager (H/F) will lead strategic CRM and Loyalty projects and ensure their successful deployment & optimization across our regions and shopping centers.Daily responsibilitiesLOYALTYRevamp the Relational program into a loyalty system rewarding brand interactions and generating revenue for Westfield Rise.Define a detailed new loyalty model that will drive footfall, increase brand attachment and contribute to new revenue generation.Define adequate IT tools and plan launch and roll out phases.Uplift the historical pillars of URW Relational Program; follow up implementation roadmap of new digital services (smart parking, e-gift card, indoor mapping) & potential CSR services linked to loyalty; review and validate loyalty advantages for all main services to ensure consistency; challenge quantity and quality of retailer offers; clarify loyalty advantages for events/animations; focus on the UK.Develop the tactical & seasonal activation plan for key retail events (e.g., X-Mas, Black Friday, Valentine’s Day) to drive leads in shopping centers.Roll out 12 digital activations to drive acquisition and in situ treasure hunts to generate engagement; deliver for each activation: storytelling, game mechanisms and 360 communication assets for all URW Shopping centers; negotiate premium deals with partners in collaboration with Westfield Rise; coordinate reporting.Work closely with Digital Loyalty Team to implement Loyalty strategy on digital ecosystem (app and web).CRMManage and uplift CRM tools. Coordinate CRM ecosystem: Salesforce Marketing Cloud, Dartagnan, Batch, Captain Wallet, Iadvize.Ensure platforms are adapted to regions’ needs (templates, segmentation, reportings) and provide training to newcomers (including onboarding of US) and support to regions. Ensure global ecosystem is legally compliant.Define and follow acquisition targets and tactics, manage retention and follow up qualification.Work on automated journeys for emails & pushs & webpush & wallet: customer journey mapping, journey structure and performance monitoring.Coordinate CRM campaigns (Westfield Good festival, Westfield Days, rebranding, etc) and redesign emails; update content (pictures and editorial line).Roll out AI for BOT.TRANSVERSALManage partner collaborations: coordinating contracts, managing budget, coordinating invoicing with our shopping centers.Management/CollaborationsYou directly report to the Group Marketing Director.You manage: an internal position (CRM & Loyalty Content Manager, maternity leave) and 3 external positions (CRM project manager; SFMC Product owner; SFMC technical functional integrator).You work closely with Brand, Media, Content, Events, Digital, Data, Legal, Westfield Rise and Local teams and with external platforms, brands or retailers.Headquarters based position (Paris 16).ProfileVous êtes la bonne personne pour ce poste si :You hold a bachelor’s degree or equivalent work experience in Marketing.You have a solid experience in CRM and Loyalty: at least 8 years.You have excellent communication skills, et vous parlez couramment l’anglais.You have an excellent project management experience with the ability to deal with internal and external stakeholders.You are customer centric and have strong analytical capabilities.You are a team player and a high level of professional integrity. You are not afraid to get “out of the box” and be innovative in your ideas.Recruitment stepsPremier entretien avec la recruteuseDeuxième entretien avec le directeur de l’équipeTroisième entretien avec le directeur data et digitalDernière étape : accepter l\'aventure et vous onboarderLocationPoste basé au 7 place du Chancelier Adenauer, Paris 16 (arrêts : Porte Dauphine ou Victor Hugo)BenefitsNos avantages incluent le package salarial, transport, santé, restauration, congés, convivialité & partage, sport, les +, formation, responsabilité sociale et environnementale, CSE et parentalité. #J-18808-Ljbffr