Senior CRM Manager
il y a 14 heures
Join to apply for the Senior CRM Manager role at Back Market. We’re a global marketplace for refurbished devices, committed to providing trustworthy, affordable tech while reducing environmental impact. About the Role As a Senior CRM Manager, you will join the Engagement team, combining Merchandising and CRM, dedicated to driving long-term customer engagement across all touchpoints and crafting best‑in‑class customer journeys. You will own the delivery and continuous optimization of our marketing activation plan across 16 countries, promoting our products, services, and brand stories. You’ll enhance our content, segmentation, and channels (email, mobile push, content cards) to maximize impact. Responsibilities Audit the performance of existing activation campaigns and identify key areas for improvement. Build, optimize, and scale an automated, personalized CRM marketing activation strategy. Coordinate the CRM calendar in alignment with major seasonal, product, and brand milestones, including hands‑on campaign launches when needed. Define CRM campaign quarterly priorities and goals, and ensure flawless execution. Collect and analyze qualitative and quantitative data and share actionable insights with marketing and product stakeholders. Monitor and optimize marketing activation performance on a weekly basis to consistently enhance channel efficiency and impact. Implement a rigorous test‑and‑learn framework (A/B testing, experimentation). Partner with the analytics team to enhance segmentation, personalization, and communication frequency strategy. Create strong feedback loops with stakeholders to share learnings and inform future decisions. Work cross‑functionally with brand, analytics, product, and channel teams to deliver cohesive customer experiences. Mentor CRM managers to foster a strong learning culture within the team. Coordinate with our external agency to support the delivery of the marketing activation plan. Support internal CRM capability building and Braze platform expertise; train teams and champion best practices. Qualifications 8+ years of experience in CRM, ideally in fast‑paced, data‑driven environments. Solid e‑commerce background, with a strong grasp of digital customer journeys. Hands‑on experience with Braze is a strong advantage. Well‑rounded skill set combining analytical/statistical capabilities, business acumen, and clear communication. Deep understanding of online customer behaviour, segmentation, and lifecycle dynamics. Excellent communication skills, with the ability to collaborate effectively across countries and multicultural teams. Data‑informed decision maker, capable of translating insights into actionable business strategies. Proactive, self‑driven mindset, comfortable navigating a fast‑moving, constantly evolving environment. Seniority level Mid‑Senior level Employment type Full‑time Job function Other Industries Internet Marketplace Platforms Location: Clichy, Île‑de‑France, France #J-18808-Ljbffr
-
CRM Manager Senior
il y a 2 semaines
Rue Sainte-Anne, Paris, France Vroomly Temps pleinDans le cadre d'un remplacement de congé maternité, nous recherchons un CRM Manager Senior pour piloter la structuration, la performance et la montée en puissance de l'ensemble de sa stratégie CRM. L'objectif : transformer la base clients en levier business stratégique (acquisition, activation, rétention, récurrence), avec une approche data-driven,...
-
CRM Senior Manager
il y a 1 semaine
Paris, France Coty Temps pleinROLE AND DEPARTMENT We’re looking for a CRM Senior Manager – Direct to Consumer (DTC) to join our Global CRM & Loyalty Team. This role owns end-to-end customer relationship marketing for Coty’s DTC storefronts across all geographies. Your mission is to grow the first‑party database, orchestrate high‑performing lifecycle and commercial campaigns...
-
Senior CRM Manager — WhatsApp SaaS Growth
il y a 1 semaine
Paris, France BELLAMY Temps pleinUne startup innovante dans le domaine du SaaS à Paris recherche un Senior Customer Success Manager/CRM Manager pour gérer un portefeuille de clients clés du retail et e-commerce. Ce rôle mêle pilotage stratégique, conseil CRM et exécution opérationnelle. Le candidat idéal doit avoir une expérience antérieure dans une agence ou avec un SaaS. Vous...
-
Senior CRM Manager
il y a 13 heures
Paris, France La French Tech Taiwan Temps pleinAboutHi, we’re Back Market. We’re here to help make tech reliable, affordable, and better than new. We’re a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.From Customer Care representatives to software engineers, every team...
-
Senior CRM Manager
il y a 4 jours
Paris, Île-de-France Back Market Temps pleinHi, we're Back Market.We're here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.Yep, you read that right. Turns out refurbished tech is way better for the planet...
-
Senior CRM Manager
il y a 4 jours
Paris, Île-de-France Back Market Temps pleinHi, we're Back Market.We're here to helpmake tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.Yep, you read that right. Turns out refurbished tech is way better for the planet...
-
Senior CRM Manager
il y a 3 jours
Paris, Île-de-France Back Market Temps pleinLocationParisEmployment TypeFull timeLocation TypeHybridDepartmentMARKETINGHi, we're Back Market.We're here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.Yep,...
-
CRM and Loyalty senior project manager
il y a 1 semaine
Paris, France Coty Temps pleinCRM & LOYALTY SENIOR PROJECT MANAGER Coty is one of the world’s largest beauty companies with an iconic portfolio of brands accross fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are...
-
CRM Consultant
il y a 2 semaines
Paris, Île-de-France Efficy CRM Temps pleinLarge company with great ambitions and close relationsEfficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with comprehensive, flexible, customizable, and scalable software to support their growth. Efficy's platform includes solutions for marketing automation, sales, project management, customer...
-
Senior CRM
il y a 1 semaine
Paris, France Unibail-Rodamco-Westfield Temps pleinUne entreprise internationale leader en immobilier recherche un Senior CRM & Loyalty Manager à Paris. Le candidat idéal aura plus de 8 ans d'expérience dans la gestion des projets CRM et de fidélité. Le poste comprend la direction de projets stratégiques et la gestion des outils CRM pour générer de la valeur commerciale. Ce rôle offre un salaire...
