Construction Marketing Specialist

If you are looking for…

…an innovative company, built on a foundation of teamwork, safety, and excellence, Ruston Paving is for you

We are looking for…

…someone who is ready to work hard, be a team player, and show up each day with a positive attitude to motivate others

Employee Benefits

Ruston Paving is 100% Employee-Owned through an ESOP Come work for a company where your hard work truly pays off

Our most important asset is our people When you work for Ruston Paving, we are dedicated to giving you more than just a job. We want to ensure a career with well-rounded benefits for you and your family. With this, we proudly offer a variety of great benefits such as:

• Employee Stock Ownership Plan

• Health, Dental, and Vision Insurance
• Health Savings Account with Employer Contributions
• Paid Time Off and Paid Holidays
• 401(k) Retirement Plan with Employer Match
• Bonus Incentives and Allowances
• And many more

CONSTRUCTION MARKETING SPECIALIST

Salary: $50,000 - $80,000 per year

About the Company

Ruston Paving is a commercial and industrial paving construction contractor with offices in New York, Virginia, and North Carolina. Established in 1943, we are a family-oriented company that has been in business for three generations. Our company is capable of all types of asphalt paving projects ranging from minor repairs to larger projects incorporating asphalt reclamation and recycling, as well as new construction.

General Summary of the Position

Ruston Paving is looking for a Construction Marketing Specialist to build and elevate our brand across the commercial and industrial paving markets we serve. This role owns the marketing function – content, digital presence, print collateral, project storytelling, and market research – and plays a central part in positioning Ruston Paving as the paving contractor of choice for owners, developers, and general contractors, as well as a destination employer for skilled construction talent. A significant part of this position is dedicated to recruitment marketing: building the campaigns, content, and employer brand that attract candidates to our open positions, while day-to-day recruiting coordination is handled in partnership with our Human Resources team.

Teamwork is a major part of every position at Ruston Paving, so aside from all other listed responsibilities, this candidate must be willing to assist others and be as productive as possible. The ideal candidate is an outgoing, proactive self-starter who demonstrates initiative, works independently, and excels at storytelling, relationship building, and public speaking. A successful candidate will have an immediate impact on how the Ruston Paving brand is seen in the construction marketplace and in the labor market.

Essential Functions

The following are essential functions for the position. These are responsibilities that an individual must be able to perform with or without reasonable accommodation.

Marketing (Primary Focus)

1. Content Creation & Brand Storytelling:
   1. Develop engaging content for social media platforms, websites, and print that highlights Ruston Paving’s construction projects, equipment, crews, and services across all three regions.
   2. Write and edit content for the company’s website, blog posts, email newsletters, and project spotlights that showcase our paving and construction expertise.
   3. Create visual materials – brochures, flyers, project signage, and company promotions – that reflect a consistent, professional brand across every market we serve.
2. Project Documentation & Visual Storytelling:
   1. Capture high-quality photos and video of active paving and construction projects, from mobilization through final rollout, to showcase the quality of our work.
   2. Produce before-and-after visuals and short-form project features that illustrate the impact of Ruston Paving’s construction techniques, including pavement reclamation and soil stabilization.
   3. Build a library of project case studies and testimonials that marketing, business development, and proposal teams can draw on.
3. Digital Marketing & Analytics:
   1. Manage and grow Ruston Paving's social media presence with project updates, company news, safety highlights, and employer-brand content.