Senior Marketing Manager

Senior Marketing Manager - SMB (Small and Medium Businesses) 1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. About Alan You. Better. With Alan. Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We are a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system. By connecting all aspects of care – private, public, and direct to consumer – we create the most member‑centric healthcare experience. Through deep engagement, we empower everyone to overcome day‑to‑day health obstacles and live healthier lives. We partner with 35K+ companies of all sizes, serving more than 1M+ members, and have reached 680M+ in ARR. Our team of 700+ people (still growing) operates across France, Spain, Belgium, and Canada. Key responsibilities Strategic planning: define the end‑to‑end engagement strategy for admins, identify key needs, pain points, and prioritize initiatives both short‑term and long‑term. Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies. Data: continuously improve tracking and analytics, set targets and KPIs for engagement. Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness. Cross‑functional collaboration: influence product roadmap, surface segment‑specific feature requirements and align product evolution with admin needs; collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets. Projects: renewal ownership – shape the renewal strategy, define the pitch, balance personalization and scale, and ensure solutions work across markets; engagement campaigns – design and execute year‑round campaigns and lead go‑to‑market for major product launches; innovation & scale – drive initiatives to globalise email stack and content strategy; explore new channels such as voice AI and in‑product notifications. Skills & experience needed 5 years experience in lifecycle marketing, email marketing, Product Marketing or CRM marketing. Genuine passion for email as a craft: love segmentation, A/B testing optimisation, and building scalable email systems. Strategic thinker with strong execution skills; comfortable moving from strategy to hands‑on campaign building. Data‑driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate. Customer‑centric: regularly talk to customers and use their voice to inform your work. Entrepreneurial mindset: self‑starter who thrives in a fast‑moving environment and can manage ambiguity. Strong collaborator: able to influence cross‑functional teams (Product, Design, Data, Sales) and work across geographies. Full French and English fluency (written and spoken). Perks & benefits Fair rewards: generous equity packages complement your base salary for permanent contracts. Flexible office: amazing office space at HQ, sponsored co‑working hubs, or a full‑remote experience with home‑office equipment sponsorship. All the tools you need: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones. Flexible vacation policy and flexible working hours. Delightful healthcare insurance: extremely comprehensive health insurance – 100% for you and your children, 90‑100% for partners depending on your country (permanent contracts only). Transport: country‑specific commuter benefits. Learning & training opportunities: free books and budget to attend and speak at conferences if the opportunity arises. Personal growth through coaching: each Alaner is paired with a dedicated coach from day one. Parental leave: extended parental leave for all new parents, for permanent contracts only. Additional information We hire people, not roles. If you identify yourself as a woman, we encourage you to apply. Everyone, no matter how underrepresented, should feel free to apply. Referrals increase your chances of interviewing at Alan by 2x. Company details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industry: Insurance #J-18808-Ljbffr