Digital Strategy Manager

You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.## ## **Job Description****ABOUT THE ROLE :**We are searching for a Digital Strategy Manager who is a true digital native with a conversion-obsessed and execution-focused approach, ideally gained in a high-traffic pure-player environment.You are the crucial link between strategy and delivery, owning the performance of our core digital platforms. We need a hands-on leader who can move quickly from deep data analysis to tactical execution, driving measurable business impact.**MAJOR AREAS OF ACCOUNTABILITY**You will be the driving force behind our digital performance, responsible for three main areas: Strategy & Analysis, Roadmap Ownership, and Project Delivery.****1. Strategy, Analysis, & Business Impact***** Conversion on our digital platforms: Own the performance and execution of high-impact digital initiatives specifically focused on improving website conversion and UX.* Analysis & Insights: Conduct proactive deep-dive analysis on website behavior and conversion funnels to identify opportunities and gaps.* Expertise and hands-on proficiency with Google Analytics (GA4) and Contentsquare (or equivalent).* Measurement: Own the tracking and post-launch analysis (KPIs, adoption, impact) for all new features.* Business Case Development: Create clear, data-driven business cases, defining ROI, measurable targets, feasibility, and resource needs to justify investment.****2. Roadmap & Stakeholder Management***** Translate insights, benchmarks, and stakeholder feedback into precise, actionable business requirements ("the What and Why") for the Product/IT team.* Lead the preparation and finalization of the digital roadmap, gathering all business needs and prioritizing initiatives based strictly on quantifiable business impact.* Act as the central point of contact, ensuring alignment across all business stakeholders and transparently communicating progress, decisions, and KPIs.****3. Hands-on Project Delivery***** Work in close partnership with Product and IT teams to ensure the timely, high-quality execution and delivery of all roadmap items (both strategic and BAU).* Proactively track progress, anticipate and raise risks, and intervene to remove roadblocks and adjust plans to maintain delivery momentum.**QUALIFICATIONS*** 5+ years of hands-on experience in a Digital Strategy, Digital Project/Product Management or Growth/Conversion role.* Proven track record working within a pure-player, e-commerce, or digitally mature company.* Analytical proficiency (GA4, Contentsquare) and practical experience working within an Agile/Scrum framework.* Education: Master’s Degree (Business, Engineering, Marketing, etc.).* Language: Fluent in both English and French is mandatory.****## ****Your Strengths for Success***** Deep Analytical Ability: Dissects data to find the "needle in the haystack" that drives value.* Bias for Action: Proactive, takes ownership and is “hands-on”, and removes roadblocks without waiting for direction.* Exceptional Clarity: Communication is sharp, unambiguous, and effectively builds consensus and alignment.* A dynamic team passionate about digital innovation and performance.* A role with real impact on our digital channels and user experience.* A collaborative, international environment with modern offices in Paris 17. Opportunities to grow, innovate, and drive meaningful digital improvements.**Europcar Mobility Group**Europcar Mobility Group es un actor global de la movilidad, con 75 años de experiencia en servicios de movilidad y una posición de liderazgo en Europa. «Ayudamos a cambiar la forma en la que te mueves» es la frase que nos define y que nos une.Ofrecemos a particulares y empresas una amplia gama de servicios de alquiler de coches y furgonetas, ya sea por unas horas, unos días, una semana, un mes o más, a demanda o por suscripción, apoyándonos en una flota de más de 250.000 vehículos, equipados con los últimos motores, incluyendo una proporción cada vez mayor de vehículos eléctricos.Nuestras marcas responden a necesidades, casos de uso y expectativas diferenciados: Europcar, líder mundial en alquiler de coches y furgonetas o camiones ligeros, con un posicionamiento premium, Goldcar, líder en la prestación de servicios de alquiler de coches de bajo coste en Europa, y Fox-Rent-A-Car, uno de los principales actores en el mercado de alquiler de coches en EE.UU., con un posicionamiento de enquilibrio en la «relación calidad-precio». La satisfacción de los clientes está en el centro de la ambición del Grupo y de nuestros más de 8.000 empleados, en todas partes donde ofrecemos nuestras soluciones de movilidad y gracias a una sólida red presente en más de 130 países.Más información en: #J-18808-Ljbffr