Global Head of Channel Marketing

OverviewJoin to apply for the Global Head of Channel Marketing role at INKcredible Design & PrintingGet AI-powered advice on this job and more exclusive features.About the companyWe’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in multiple locations, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets.Your missionAs the Channel Marketing Expert, you will be responsible for defining, building, and executing Ledger's global channel marketing strategy. You will drive disruptive and revenue-maximizing initiatives across our wholesale ecosystem, ensuring Ledger's brand image and tone of voice are consistently elevated across all touchpoints. Strategic Leadership: Develop and own the overarching channel marketing strategy for Ledger, identifying innovative opportunities to maximize revenue and increase brand awareness through major wholesale partners (e.g., consumer electronics retailers, crypto/NFT platforms). Brand Guardianship: Protect and enhance Ledger's brand image across all channels, ensuring a cohesive and premium consumer journey that mirrors Ledger's tone of voice. Cross-Functional Collaboration: Serve as the primary marketing contact, fostering strong relationships and alignment with internal teams, including Sales Account Managers, and the wider Marketing, Content, and Design teams. External Partnerships: Build and nurture robust relationships with external partner marketing teams, ensuring collaborative and effective campaign execution. Campaign Orchestration: Lead the planning and execution of global online and offline campaigns that launch new products, drive sales from awareness to conversion, and keep assets updated with Ledger's marketing calendar. Web3 & NFT Innovation: Leverage a deep understanding of the Web3 ecosystem to conceptualize and implement cutting-edge projects, including NFT claim initiatives, to engage our audience and drive adoption. Performance & Optimization: Rigorously analyze campaign performance and ROI, using data-driven insights to optimize strategies and achieve ambitious goals. Market Intelligence: Stay at the forefront of industry news and key actors within the consumer electronics, crypto, and Web3 landscapes. Budget Ownership: Autonomously pilot and manage the channel marketing budget to maximize impact and achieve strategic objectives. Operational Excellence with Future Growth: Be highly operational in setting up and executing strategies, with the potential to build and lead a channel marketing team as the function grows. What we’re looking for Previous experience in online and offline brand marketing with retailers within an international environment Strong influence and collaboration skills, combined with a disruptive mindset Strong business acumen and a data-driven approach Excellent organizational ability Strong appetite for the crypto / Web3 ecosystem Benefits Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week Health & Wellness support - Health and Life Insurance Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information. We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you. Seniority level Executive Employment type Full-time Job function Marketing and SalesIndustries: Printing Services Referrals increase your chances of interviewing at INKcredible Design & Printing by 2x Get notified about new Head of Global Marketing jobs in Greater Paris Metropolitan Region. Location: Levallois-Perret, Île-de-France, France #J-18808-Ljbffr