Digital Project Manager
il y a 3 semaines
Mission
Within the Communication department and under the responsibility of the Global Digital Manager, you will play a key role in the implementation of the digital strategies for Coty's niche brands.
- Develop and deploy digital plans for Coty's niche brands, focusing on fiscal year objectives.
- Create and coordinate social media calendars, working closely with agencies to enhance performance and engagement.
- Analyze paid media campaign reports, define key performance indicators, and identify best practices.
- Coordinate digital activations for new product launches, ensuring seamless execution and brand consistency.
- Manage social media accounts, overseeing editorial planning, tone of voice, and fanbase growth.
- Design and implement digital toolkits for markets, providing necessary information for effective communication.
- Stay up-to-date on industry trends and top-performing content, applying insights to enhance brand performance.
- Conduct competitive benchmarking and brand performance analysis.
- Audit e-commerce content and consumer digital/e-commerce purchasing journeys on key e-retailers.
- Develop data acquisition and loyalty strategies to drive customer engagement and direct-to-consumer conversion.
Profile:
We are seeking a highly skilled professional with:
- Fluency in English and French, with excellent business writing skills.
- A strong analytical mindset and excellent understanding of the digital and social media ecosystem.
- Organizational skills, with the ability to prioritize and juggle multiple projects and brand DNA.
- Proficiency in Klavyo, Sprinkr, and Traackr, a plus.
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