Digital Project Manager

il y a 3 semaines


Paris, Île-de-France Coty Temps plein

Mission

Within the Communication department and under the responsibility of the Global Digital Manager, you will play a key role in the implementation of the digital strategies for Coty's niche brands.

  1. Develop and deploy digital plans for Coty's niche brands, focusing on fiscal year objectives.
  2. Create and coordinate social media calendars, working closely with agencies to enhance performance and engagement.
  3. Analyze paid media campaign reports, define key performance indicators, and identify best practices.
  4. Coordinate digital activations for new product launches, ensuring seamless execution and brand consistency.
  5. Manage social media accounts, overseeing editorial planning, tone of voice, and fanbase growth.
  6. Design and implement digital toolkits for markets, providing necessary information for effective communication.
  7. Stay up-to-date on industry trends and top-performing content, applying insights to enhance brand performance.
  8. Conduct competitive benchmarking and brand performance analysis.
  9. Audit e-commerce content and consumer digital/e-commerce purchasing journeys on key e-retailers.
  10. Develop data acquisition and loyalty strategies to drive customer engagement and direct-to-consumer conversion.

Profile:

We are seeking a highly skilled professional with:

  • Fluency in English and French, with excellent business writing skills.
  • A strong analytical mindset and excellent understanding of the digital and social media ecosystem.
  • Organizational skills, with the ability to prioritize and juggle multiple projects and brand DNA.
  • Proficiency in Klavyo, Sprinkr, and Traackr, a plus.

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