Digital Marketing Director

il y a 4 semaines


Paris, Île-de-France Accor Hotels Temps plein
Marketing and Public Relations Manager

We offer a dynamic and supportive work environment that allows you to grow and learn every day, making sure that work brings purpose to your life. As a Marketing and Public Relations Manager at Accor Hotels, you will be responsible for creating and implementing marketing strategies to enhance brand awareness and manage the hotel's public relations to promote a positive image.

Key Responsibilities:
  • Develop and implement integrated marketing strategies to increase hotel visibility, drive occupancy, and enhance guest engagement.
  • Manage digital and offline marketing campaigns, ensuring alignment with the hotel's overall business goals.
  • Coordinate with internal teams (sales, events, F&B) to create marketing content and promotions.
  • Maintain brand integrity across all marketing and public relations initiatives.
  • Oversee the creation of marketing collateral such as brochures, videos, and photography.
  • Manage the hotel's website, ensuring up-to-date information and engaging content.
  • Create and manage content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Plan and execute advertising campaigns in print, digital, and social media to promote hotel services, packages, and special events.
  • Proactively pitch stories and hotel news to local, national, and international media outlets.
  • Ensure effective publicity for hotel-hosted events, including press coverage and social media engagement.
  • Lead online marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) campaigns, and email marketing.
  • Analyze marketing and PR campaigns to measure their effectiveness, using key performance indicators (KPIs) like ROI, engagement rates, and media reach.
  • Develop and manage the marketing and PR budget, ensuring cost-effectiveness in all activities.

Requirements:

  • Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
  • ~3-5 years of experience in marketing and public relations, preferably within the hospitality industry.
  • ~ Excellent verbal and written communication skills in English; Strong understanding of digital marketing, social media, and public relations.
  • ~ Proficiency in marketing software, content management systems (CMS), and analytics tools (Google Analytics, etc.).

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