Digital Marketing Director
il y a 4 semaines
We offer a dynamic and supportive work environment that allows you to grow and learn every day, making sure that work brings purpose to your life. As a Marketing and Public Relations Manager at Accor Hotels, you will be responsible for creating and implementing marketing strategies to enhance brand awareness and manage the hotel's public relations to promote a positive image.
Key Responsibilities:- Develop and implement integrated marketing strategies to increase hotel visibility, drive occupancy, and enhance guest engagement.
- Manage digital and offline marketing campaigns, ensuring alignment with the hotel's overall business goals.
- Coordinate with internal teams (sales, events, F&B) to create marketing content and promotions.
- Maintain brand integrity across all marketing and public relations initiatives.
- Oversee the creation of marketing collateral such as brochures, videos, and photography.
- Manage the hotel's website, ensuring up-to-date information and engaging content.
- Create and manage content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
- Plan and execute advertising campaigns in print, digital, and social media to promote hotel services, packages, and special events.
- Proactively pitch stories and hotel news to local, national, and international media outlets.
- Ensure effective publicity for hotel-hosted events, including press coverage and social media engagement.
- Lead online marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) campaigns, and email marketing.
- Analyze marketing and PR campaigns to measure their effectiveness, using key performance indicators (KPIs) like ROI, engagement rates, and media reach.
- Develop and manage the marketing and PR budget, ensuring cost-effectiveness in all activities.
Requirements:
- Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
- ~3-5 years of experience in marketing and public relations, preferably within the hospitality industry.
- ~ Excellent verbal and written communication skills in English; Strong understanding of digital marketing, social media, and public relations.
- ~ Proficiency in marketing software, content management systems (CMS), and analytics tools (Google Analytics, etc.).
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