Marketing Producteur pour SBS
il y a 2 semaines
Rôle et responsabilités
Vous rejoindrez notre équipe de marketing produit au sein de SBS, où vous travaillerez en étroite collaboration avec les équipes de marketing opérationnel, numérique, communication et vente pour développer la stratégie de marché de nos produits financiers.
Compétences requises
- Analyse et suivi des insights de marché
- Évaluation des cibles géographiques et définition de la position
- Création de lancements de produits, y compris la préparation de kits de vente (présentations, études de la concurrence, présentations de produits, démos, vidéos de vente, etc.)
- Contribution à la création de contenu pour les campagnes de marketing numérique sur diverses plateformes, y compris des articles, des rapports blanc, des pages de destination, des publications sur les réseaux sociaux, des visuels, des emails et des webinaires, pour les initiatives organiques et payantes.
- Création de copies publicitaires engageantes et recherche de mots-clés pour les campagnes publicitaires de moteur de recherche.
- Aide à l'édition et à la diffusion des actualités de l'entreprise et des annonces, y compris des communiqués de presse, des annonces corporatives et divers contenus à déployer sur les médias externes.
- Aide à la planification et à la coordination d'événements corporatifs
- Surveillance et mise à jour de nos bases de données et outils de reporting
- Aide aux tâches administratives quotidiennes
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